About AutoObserver

AutoObserver.com delivers insightful commentary on the automotive industry. Established automotive authority Michelle Krebs is the Senior Editor, and uses Edmunds' extensive data resources to produce must-read coverage of industry announcements, events, executives, marketing efforts and other buzz. Edmunds' analysts and other contributors help to round out a unique insider perspective. Content is updated daily. Comments and questions can be directed to editorsAO@edmunds.com.


Michelle Krebs

Edmunds.com Senior Analyst and AutoObserver.com Editor in Chief Michelle Krebs has covered the automotive industry for 30 years, having written for publications ranging from The New York Times to Motor Trend.

Before starting her own business in 1990, she was a staff writer for trade journal Automotive News, covering the financial beat and General Motors Corp. She has been an adjunct professor of business at Detroit's College for Creative Studies.

An award-winning writer, Krebs has served as president of the Automotive Press Association in Detroit, as a juror on the North American Car and Truck of the Year and as a juror on the Car of the Century.

She is a graduate of Syracuse University with an English degree and a degree in magazine journalism from the Newhouse School.


Bill Visnic

Edmunds' AutoObserver.com Senior Editor Bill Visnic is a veteran of automotive journalism, having covered and analyzed auto technology and business for trade and consumer media outlets for nearly 20 years.

Prior to his current position, Visnic was senior technical editor at Ward's Automotive Group, which he joined in 1993. While at Ward's, he conceived and executed the Ward's 10 Best Engines program, which is one of the most highly anticipated awards in the automotive industry.

Visnic was a freelance reporter and an associate editor at Car and Driver magazine earlier in his career. Throughout his tenure as a journalist, Visnic has provided auto industry analysis for a diverse selection of national broadcasters and publications and is the recipient of numerous technical- and business-writing honors.

Visnic is a graduate of West Virginia University with degrees in English and political science.


Paul Seredynski

Edmunds' AutoObserver.com Senior Editor Paul Seredynski has spent more than two decades in the automotive enthusiast press, having covered the news from both sides of the press release.

Prior to joining the AutoObserver.com team, Paul served as executive editor for Edmunds.com, and has pulled editorial stints with MSN Autos, Cycle World and as the editor of Sportbike. Seredynski led the automotive media relations for Porsche Cars North America and was press officer for Kawasaki's World Superbike team.

Seredynski spent his early journalism career in Washington, D.C., covering consumer electronics and telecom issues on Capitol Hill, before heading to New York for a stint with Hachette Filipacchi magazines as a senior and managing editor.

Seredynski is a graduate of Syracuse University's Newhouse School of Communications.


John O'Dell

Edmunds AutoObserver.com SeniorEditor John O'Dell joined Edmunds.com in 2007 to provide news and commentary on environmental trends and technologies in the automotive world.

Before joining Edmunds.com, O'Dell served for more than 25 years as an award-winning reporter and editor at the Los Angeles Times and for more than a decade was the Times' automotive industry reporter and editor of its consumer automotive section.

O'Dell recently was appointed to the National Research Council's Committee on Transitions to Alternative Vehicles and Fuels. The group is impaneled to prepare a report for Congress and the public on options for achieving an 80 percent reduction in automotive transportation's contribution to petroleum consumption and greenhouse gas emissions in the U.S. by 2050.

O'Dell holds a Bachelor of Arts degree in communications from California State University, Fullerton.


Scott Doggett

Edmunds Autobserver.com Associate Editor Scott Doggett joined the staff in 2011 after three years as a frequent contributor.

Doggett has spent 25 years in print, online and broadcast journalism, including as a staff reporter and editor at the Los Angeles Times. Doggett was the first to have concurrent print and online responsibilities at the Times and its Web site, for which he won the Times Multimedia Award for 2003.

Doggett has authored 11 books and co-edited an award-winning travel anthology. His varied work experience ranges from crime reporting in Los Angeles to combat coverage in Afghanistan to adventure travel.

Doggett is a graduate of the University of California at Berkeley and attended Stanford University.


Jessica Caldwell

Edmunds.com Senior Analyst and Director of Pricing and Industry Analysis Jessica Caldwell oversees the data analysis that serves as the backbone to AutoObserver.com posts.

Caldwell joined Edmunds.com in July 2006, having come from Subaru's product planning department where she served as the Forester car line manager.

Earlier in her career, she was a product strategy specialist for Mitsubishi and worked in the dealership real estate division of Toyota Motor Sales, USA.

Caldwell earned her Bachelor of Science degree in business administration from the University of Southern California.


Lacey Plache

Chief Economist Lacey Plache joined Edmunds.com in 2010 after 12 years as an economic consultant to law firms, corporations and government clients.

Plache has worked on numerous projects analyzing complex issues related to firm and consumer behavior, with an emphasis on paid search advertising and consumer credit issues. Her research has examined the role of financial markets in economic growth, competition in two-sided markets and the economics of payment cards. She also has conducted empirical analysis of behavioral law and economics hypotheses regarding consumer payment card use. She currently is serving her third term on the editorial board of The Antitrust Source.

Plache holds a Ph.D. in economics from the University of California at Los Angeles, where she specialized in industrial organization and economic history.


Mark Holthoff

Edmunds.com Senior Manager of Customer and Community Support Mark Holthoff analyzes consumer trends in the industry.

Holthoff writes "Word on the Street" for AutoObserver.com. The column serves as the voice of the consumer by providing the latest buzz on vehicles and vehicle issues directly from visitors to Edmunds' sites.

Holthoff joined Edmunds in 2008 after a brief stint in the television industry. Prior to that he learned customer support from the ground up at Amazon.com, where he started working in 1997.

Holthoff has a Master of Fine Arts in writing from the University of Montana and a Bachelor of Arts in English from Pomona College in California.


Ivan Drury

Edmunds.com Analyst and Supervisor of Pricing and Industry Analysis Ivan Drury provides expertise in vehicle pricing to Used True Market Value® calculations and Edmunds' monthly sales forecast.

Prior to joining Edmunds, Drury worked for J.D. Power and Associates on vehicle quality studies.

He graduated magna cum laude from California State University of Fresno with a degree in economics.


David Greene

Edmunds.com Industry Analyst David Greene focuses on emerging global automotive trends, engages in social networking for AutoObserver.com and provides site content management.

Greene joined Edmunds in 2008, after working for several years on automotive quality research at J.D. Power and Associates. Earlier in his career, Greene worked in marketing and communications at a computer hardware and peripherals company.

Greene earned a B.A. in communications from California State University, Fullerton.


Jeremy Acevedo

Edmunds.com Research Associate for Pricing and Industry Analysis Jeremy Acevedo examines industry trends and produces data and graphics for AutoObserver.com.

Acevedo joined Edmunds.com in 2010 and is a graduate of the University of California, Berkeley with a degree in international political economy.



Ray Zhou

Edmunds.com Executive Director of Analytics & Pricing Ray Zhou leads a team of Ph.D. statisticians and industry experts who focus mainly on the analysis and modeling of vehicle transaction data, consumer online shopping patterns, economic factors, pricing and incentives and industry trends.

Zhou's team is responsible for producing Edmunds.com's proprietary True Market Value, True Cost of Incentives and True Cost of Ownership metrics as well as sales forecasting.

Zhou joined Edmunds.com as chief statistician in 2000. Previously, he was an assistant professor, teaching and conducting research in mathematical finance at UCLA. Zhou received his doctorate in statistics from the University of North Carolina at Chapel Hill and his Bachelor of Science degree in math from Peking University in China.


Panee Segal

Edmunds.com Analyst Panee Segal focuses on product research and development as well as providing safety data analysis for AutoObserver.com.

Segal joined Edmunds.com in April 2005, after working as a client services analyst for financial and portfolio management firms.

Segal earned her B.S. in business administration from the University of Southern California's Marshall School of Business.


Danny Zhou

Edmunds.com Senior Director of Data Products Danny Zhou leads a team that focuses on the research and continual development of products designed to keep consumers informed about the car buying and ownership experience.

Zhou began his career with Edmunds.com in 2001 after earning a degree from the Marshall School of Business at the University of Southern California.



Joe Spina

Edmunds.com Senior Manager, Remarketing Joe Spina forecasts residual values for Edmunds' True Cost to Own tool and Certified Pre-Owned Vehicles.

Before joining Edmunds.com in 2007, Spina spent several years at Auction AutoPrep Corporation and the Los Angeles Dealers Auto Auction. From there, he moved on to Toyota Financial Services, where he worked for 13 years, with his last post as a senior risk analyst determining residual percentages for Toyota and Lexus vehicles.

Spina earned his MBA from Chapman University and his BA from California State Polytechnic University.

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Dale Buss

Edmunds.com Senior Contributor Dale Buss has covered the auto industry for AutoObserver.com and other Edmunds.com sites for the last three years, specializing in marketing and the business side of the industry.

Buss has observed the auto business for much of 30 years for a variety of publications, starting with The Wall Street Journal. He and his colleagues were nominated by the Journal for a Pulitzer Prize for their trailblazing coverage of General Motors during the pivotal year of 1986.

Buss also has written extensively about the industry for Automotive News, Advertising Age, Chief Executive and other publications. He is a regular contributor about matters of business, economics, public policy, culture and religion to publications ranging from the Journal and The New York Times to Townhall magazine and Brandchannel.com.

Buss is a journalism and political science graduate of the University of Wisconsin.

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Glenn Mercer

AutoObserver.com Contributing Writer Glenn Mercer was with the consulting firm McKinsey and Company for two decades, working almost entirely in the automotive arena.

Since striking out on his own in 2006, Mercer has focused on automotive investing and research. He is a director of the car-focused academic consortium International Motor Vehicle Program, best known for its publication of "The Machine that Changed the World," a ground-breaking study of the Toyota production system.