GOTHENBURG, Sweden — Volvo Cars has teamed with Swedish partners Ericsson, a leader in communications technology, and POC, a maker of protective sports gear, to develop an innovative, cloud-based system designed to reduce accidents between bicycles and vehicles.
To be presented in early January at the 2015 Consumer Electronics Show in Las Vegas, the system links drivers and cyclists via a special bike helmet and connected-car technology that sends two-way proximity alerts to both to help avoid collisions.
The cyclist's position is shared with the driver via a biking smartphone app such as Strava. The driver is warned if a collision is imminent via a head-up display alert. The cyclist is warned via a helmet-mounted alert light.
According to the National Highway Traffic Administration, there are nearly 50,000 cyclist injuries and fatalities each year in the United States.
Accident data from Europe reveals about 50 percent of all cyclists killed in traffic have collided with a car.
Edmunds says: Volvo continues to be a safety leader when it comes to four wheels — and two wheels.