No Waiting List for 2017 BMW 330e iPerformance, New Ad Campaign Asserts | Edmunds

No Waiting List for 2017 BMW 330e iPerformance, New Ad Campaign Asserts


WOODCLIFF LAKE, New Jersey — A new advertising campaign aimed at impatient car shoppers points out that there's no waiting list for the 2017 BMW 330e iPerformance plug-in hybrid sedan.

The campaign says that shoppers will "wait and wait and wait some more" for some unnamed competitors, presumably the highly touted 2018 Tesla Model 3 electric car. The Model 3 is not expected to arrive at Tesla stores until late 2017.

BMW is pitching the BMW 330e, which is on sale now at BMW dealerships, as "the car you've been waiting for without the wait."

There is an oblique reference to the much-hyped waiting list for the Model 3 in one BMW ad. Thousands of prospective buyers have put down $1,000 deposits on Tesla's upcoming car aimed at the mass market.

"You can pay a deposit and wait — or you can drive," the BMW ad narrator says.

The campaign is slated to run during the 2016 Summer Olympics.

The 2017 330e, which is part of the BMW 3 Series lineup, is priced at $44,795, including a $995 destination charge. The Tesla Model 3 is expected to start around $35,000.

The plug-in hybrid sedan was all new for the 2016 model year. The 2017 model is a carryover vehicle with modest upgrades, including an updated navigation system and new "i" badging.

The 330e iPerformance is powered by a turbocharged four-cylinder gasoline engine that produces 180 horsepower and 184 pound-feet of torque, combined with an 87-hp electric motor that is based on the same technology found in the BMW i3 hatchback and i8 coupe.

Car shoppers in this segment also may consider the Audi A3 Sportback e-tron, Lexus ES 300h and Lincoln MKZ Hybrid.

Edmunds says: If you can't wait for the 2018 Tesla Model 3, BMW says has the right car for you.

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