CINCINNATI— There is a change in the air at McCluskey Chevrolet.
The 12 aromatherapy units dispersing a fine leather scent will do it. It is just one of many changes that occurred during the dealership's recent $7-million renovation to help guests feel pampered as they check out such showroom beauties as the Chevrolet Silverado and Chevrolet Corvette.
In addition to a 90-inch flat screen TV, a $10,000 massage chair and a 10-foot see-through fireplace, there is other eye candy.
A 12-foot-long stingray that is backlit dangles from the ceiling just outside what's known as the Corvette Conference Center, which is open to the community to host meetings and events. The aquatic touch compliments the 1959 Corvette Stingray perched in the showroom.
There's also an outdoor seating area outfitted with bicycles for guests to use to get to the nearby Barnes & Noble, Costco or shopping center while they wait for their vehicles to get serviced.
Even the complimentary Coke machine is special. McCluskey had a Freestyle machine put in that dispenses about 100 different flavors of soda.
"We wanted to create an inviting, friendly and comfortable place for our guests," CEO Keith McCluskey told Edmunds.
The idea, he said, is to stand out in a crowded dealership-rich area known as the "Kings Automall" in Cincinnati.
"By paying attention to the little details, we show our guests how we like to focus on them and take care of their cars," McCluskey said.
Edmunds says: This detail-oriented dealership takes the customer experience to the next level.