TORRANCE, California — A new advertising campaign for the 2016 Honda Civic showcases ordinary people striving for career success.
The three people are a coffee bar owner, a ballerina and an executive chef.
The new TV ads are designed to "tell an inspirational story of motivation, passion and commitment — while subtly making the connection to Honda and its passionate philosophy of making great vehicles," Honda said.
It's part of a larger trend on the part of automakers to appeal to younger car shoppers with ads that focus on real people.
The Cadillac campaign features nine "inspiring innovators pursuing their passions and achieving success despite obstacles and hardships."
One of the innovators is 19-year-old Easton LaChapelle, the developer of a prosthetic limb that can be operated with the mind.
Edmunds says: Ordinary people become the face of the 2016 Honda Civic in a bid to lure shoppers into showrooms.