Corvette Safe in GM Restructuring

By Bill Visnic May 11, 2009

By Bill Visnic

Anything and everything in General Motors Corp.'s multinational manufacturing empire is under scrutiny as the company approaches a June 1 deadline to present the U.S. Treasury Dept. with a new restructuring plan, but GM CEO Fritz Henderson today issued reassurance the high-performance (but not entirely politically correct) Corvette is going to be a part of the "new" GM's future.

2009 Chevrolet Corvette.jpg Rumors and speculation about the Corvette's future in a drastically downsized -- and presumably more environmentally progressive -- GM have circulated for some time, but in a public webchat at GM's FastLane blog Monday, Henderson said the Corvette is "one of our strongest (if not our strongest ) nameplates in the entire GM lineup. We intend to keep this car fresh and in a segment-leading position."

Henderson also reiterated a phrase GM has used recently in defending the Corvette's business case against potential attention from Treasury Dept. pencil-pushers, insisting the low-volume two-seater "pays the rent in terms of profitability and cash flow.

"I also own one love it," Henderson added, saying that in addition to the 'Vette, the Henderson garage is occupied by his wife's Saab 9-3 convertible and a Malibu for his daughter. He said he also currently is driving a Chevy Camaro.

GM CEO Fritz Henderson 270.JPG Henderson also had guidance for a questioner ready to trade a Toyota Prius and wondering why he should wait a year-and-a-half for the showroom appearance of the Chevrolet Volt extended-range electric vehicle.

2011 Chevy Volt front.jpg "I would love to take you out of your Prius," Henderson wrote. "So why wait for the Volt? The car will be beautiful, a great driving experience, and if you commute less than 40 miles per day, the car should deliver a totally electric experience to the owner without using any gas at all."

GM's CEO said the company will give more detail about assembly-plant closings later this month, and effectively confirmed there will be more vetting of its white-collar workers. In answering a question about future cuts in salaried-employee ranks, he wrote:

"We need to take further measures in this area to lean out our management structure and simplify the work of our salaried workforce, which will mean we need further moves." As with the information regarding plant closings, Henderson said GM will say more by the end of May about salaried-worker reductions.


1. Chevrolet Corvette. (Courtesy of General Motors Corp.)

2. GM CEO Fritz Henderson. (Courtesy of General Motors Corp.)

3. Chevrolet Volt is scheduled for showrooms late next year. (Courtesy of General Motors Corp.)

Related Posts Plugin for WordPress, Blogger...


Click here to comment on this entry.
fulcrumb says: 5:52 PM, 05.12.09

That quote,"...We intend to keep this car fresh and in a segment leading position.", could be troublesome.
Those Treasury Dept. pencil pushers might view Bowling Green as an easy plant to close in order to conserve assets for say, the Buick version of the Astra.
The pen is mightier than the marketing plan; especially if the one holding it also has cash in the other hand. Look at what's going on in Highland Park.

sylvia says: 11:52 AM, 05.13.09

I know the Corvette is an icon but I **just don't get it**

bajajoes says: 12:04 PM, 05.13.09

I admire the Corvette but I miss Oldsmobile! I am a Sr. and my favorite style was the 1959 Olds "98.

bajajoes says: 12:04 PM, 05.13.09

I admire the Corvette but I miss Oldsmobile! I am a Sr. and my favorite style was the
1959 Olds "98.

srd275 says: 3:31 PM, 05.13.09

This from the same group who said Pontiac was safe. Does the term Bull **** walks comes to mind.

I wouldn't take anything Gm says for granted at time folks. The bean counters are running the show.

The problem is they might very well run the company into the ground.

You cannot cut your way to success. It was a terrible mistake to fire Wagoner.

Might even be a fatal mistake.

georgehughes35 says: 6:56 AM, 05.15.09

Yeah, things were going so well before. Good riddance to the previous management.


No HTML or javascript allowed. URLs will not be hyperlinked.