Porsche Experience Center Features Test-Drive Track for Car Shoppers | Edmunds

Porsche Experience Center Features Test-Drive Track for Car Shoppers


ATLANTA — Car shoppers will be able to test-drive Porsche vehicles at the automaker's new $100-million Porsche Experience Center in Atlanta starting in June.

Test-drives can be scheduled through a local Porsche dealer or booked online.

Shoppers can pay to drive vehicles through a range of experiences, including a $350 Porsche Cayenne off-road experience for 90 minutes and a $750 comparison drive of the Porsche 911 Turbo versus the Porsche 911 GT3.

The facility is also offering custom test-drives based on customer preferences. Buyers can also have their new Porsche delivered at the center.

Owners may also bring their Porsche to the 1.6-mile Driver Development Track that runs through the facility.

The track features six different driving modules, including a handling circuit, off-road course and a low-friction circle.

Porsche Cars North America said it expects an estimated 30,000 guests each year. The new facility combines the automaker's U.S. headquarters and customer-experience center.

"The experience center coupled with our headquarters is truly the first of its kind in the automotive industry, where we welcome employees, partners, customers and enthusiasts alike," said Detlev von Platen, president and CEO of Porsche Cars North America, in a statement.

The facility also features a classic-car gallery, driving simulator lab and a fine-dining establishment called Restaurant 356, named after the first production Porsche model.

A second U.S. Porsche Experience Center is set to debut outside of Los Angeles in mid-2016.

Edmunds says: The Porsche Experience Center is bound to be a major destination for prospective Porsche buyers.

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