Hyundai's New Truck Is Coming for the Toyota Tacoma

The South Korean automaker will launch a midsize pickup in North America before 2030

written by Steven Ewing
edited by Nick Yekikian
9/18/2025
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Hyundai is working on a midsize pickup truck for North America.
The truck is expected to arrive before 2030.
Key competitors will include the Chevy Colorado, Ford Ranger and Toyota Tacoma.

Hyundai is working on a new pickup truck. Positioned above the compact Santa Cruz, the company's second truck will compete with vehicles like the Chevy Colorado, Ford Ranger and Toyota Tacoma. And unlike sister company Kia's new Tasman, Hyundai's truck is headed to our shores.

"Since launching the Santa Cruz in 2021, the company has gained valuable experience and brand presence, positioning it strongly to broaden its reach in the heart of the U.S. market," Hyundai said in a statement.

During the company's Investor Day event this week, Hyundai CEO José Muñoz said the new pickup truck will use a body-on-frame platform — the same sort of construction used in the aforementioned competitors. Muñoz said this truck could also spawn an SUV. Picture something like the Toyota 4Runner.

Hyundai plans to develop this midsize truck in house. At the same time, the company will partner with General Motors on other compact and midsize trucks, though those vehicles will be designed and built for countries in Central and South America.

We expect Hyundai to debut its new truck in the next couple of years. The company says its goal is to launch the pickup "before 2030" in North America.

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by Steven Ewing

Steven Ewing is Edmunds' director of editorial content. An automotive journalist for more than half of his life, Ewing's been on staff at Winding Road magazine, Autoblog, Motor1.com, CNET, and he was the U.S. correspondent for Top Gear magazine. He's also contributed to publications like Automobile magazine, Car and Driver, The Drive, Jalopnik, Porsche Panorama, and more. Ewing has worked in the automotive industry since 2003. From testing prototype cars in the Arctic Circle to spilling a beer on a Formula 1 driver at the 24 Hours of Le Mans (oops), he's always got an interesting story to tell.

edited by Nick Yekikian

Nick Yekikian has worked in the automotive industry since 2019. He has written close to a thousand car-related articles and tested and reviewed more than 200 vehicles over the course of his career. Nick is the Senior News Editor at Edmunds and has also contributed to MotorTrend, Automobile Magazine and Super Street. When Nick isn't zipping around town in his latest used-car find, he's probably making digital art in Photoshop or playing disc golf with friends.

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