DETROIT — Korean automaker Kia ranked the highest among nameplates in J.D. Power's annual report on vehicle quality, a critical barometer for car shoppers seeking feedback from other consumers.
It marked the first time in 27 years that a non-premium brand has taken the top spot on the list, according to the study.
Kia owners report fewer problems with their vehicles within the first 90 days of ownership than all other car and truck brands in the U.S. This is the second year in a row that Kia has led all non-premium makes in initial quality.
The study is based on responses from 80,000 purchasers and lessees of 2016 vehicles surveyed after 90 days of ownership.
Porsche ranked second among nameplates, followed by Hyundai, Toyota and BMW.
Chrysler and Jeep are the most improved brands.
J.D. Power said U.S. domestic automakers are showing "strong improvement," with all three posting year-over-year quality gains.
General Motors received seven segment awards in the quality report card. The GM vehicles that ranked highest in their segments are the Buick Cascada, Chevrolet Equinox, Chevrolet Silverado HD, Chevrolet Silverado LD, Chevrolet Spark, Chevrolet Tahoe and GMC Terrain.
Edmunds says: This is one of the most highly regarded consumer surveys in the industry, providing car shoppers with a valuable guide to the highest quality products.