DETROIT — The marketing campaign for the 2016 Chevrolet Volt got a pop-culture jump-start on Friday with the debut of a commercial that links the redesigned plug-in hybrid with the new Disney movie, Tomorrowland.
The commercial "celebrates the launch of the next-generation Chevrolet Volt by capturing the spirit of imagination in the process of creating the car of tomorrow," GM said in a statement on Friday.
The 2016 Volt will be on the red carpet at the film's premiere in Anaheim, California on May 9.
The concepts morph into the first-generation Volt and then the 2016 Volt, which then drives off from Tomorrowland.
Tomorrowland is a mystery adventure starring George Clooney. It opens in U.S. theaters on May 22.
The price reflects a $1,175 decrease compared to the 2015 Chevrolet Volt. The 2015 Volt starts at $35,170, including shipping.
GM said in a statement on Sunday that consumers will pay as low as $26,495 for the 2016 Volt after a $7,500 federal tax credit.
Edmunds says: Chevrolet wants car shoppers to imagine a future with the 2016 Volt, so this movie tie-in is a natural.