2016 Chevrolet Volt Marketing Campaign Kicks Off With Tomorrowland Movie Tie-In | Edmunds

2016 Chevrolet Volt Marketing Campaign Kicks Off With Tomorrowland Movie Tie-In


DETROIT — The marketing campaign for the 2016 Chevrolet Volt got a pop-culture jump-start on Friday with the debut of a commercial that links the redesigned plug-in hybrid with the new Disney movie, Tomorrowland.

The commercial "celebrates the launch of the next-generation Chevrolet Volt by capturing the spirit of imagination in the process of creating the car of tomorrow," GM said in a statement on Friday.

The 2016 Volt will be on the red carpet at the film's premiere in Anaheim, California on May 9.

The commercial is based on scans of concepts from the GM Heritage Center. They include the Firebird III from the 1959 Motorama and the 1969 Astro III.

The concepts morph into the first-generation Volt and then the 2016 Volt, which then drives off from Tomorrowland.

Tomorrowland is a mystery adventure starring George Clooney. It opens in U.S. theaters on May 22.

The 2016 Chevrolet Volt plug-in hybrid will start at $33,995, including an $825 destination charge, when it arrives at Chevrolet dealerships in the second half of this year.

The price reflects a $1,175 decrease compared to the 2015 Chevrolet Volt. The 2015 Volt starts at $35,170, including shipping.

GM said in a statement on Sunday that consumers will pay as low as $26,495 for the 2016 Volt after a $7,500 federal tax credit.

Key competitors to the Volt include the Ford C-Max Energi, Nissan Leaf and Toyota Prius Plug-in.

Edmunds says: Chevrolet wants car shoppers to imagine a future with the 2016 Volt, so this movie tie-in is a natural.

Leave a Comment
ADVERTISEMENT
ADVERTISEMENT