Zimbrick at Fish Hatchery Road Hosts Music Series | Edmunds

Zimbrick at Fish Hatchery Road Hosts Music Series

MADISON, Wisconsin Zimbrick at Fish Hatchery Road is growing its millennial customer base by putting the spotlight on local music.

The dealership, which sells new Buick, GMC, Honda and Infiniti vehicles on its campus, invites local musicians into its showroom on Sunday and professionally films the singer or band performing. 

Dubbed the Zimbrick Fish Hatchery Road Music Series, the dealership posts the videos on its Web site, Facebook, Twitter and YouTube pages. 

"We saw it as an opportunity to give back to the local music community and a way to drive traffic to our Web site and social media sites," Trevor Banks, Zimbrick's digital video director and social media specialist, told Edmunds.

Banks, who has a long history of shooting film, strategically shows the showroom's other stars in the video.

Crooner Gabe Burdulis, for instance, is perched in the open hatchback of a 2016 Honda HR-V, while a 2015 Buick Enclave inches into the backdrop of Sam Lyons' guitar tuning.  

"Madison's music scene has embraced us, and the series has really helped us get our name out into the community to a new, younger audience," Banks said.

Edmunds says: Increasing awareness and widening an audience is music to any dealership's ears.

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