MADISON, Wisconsin — Zimbrick at Fish Hatchery Road is growing its millennial customer base by putting the spotlight on local music.
"We saw it as an opportunity to give back to the local music community and a way to drive traffic to our Web site and social media sites," Trevor Banks, Zimbrick's digital video director and social media specialist, told Edmunds.
Banks, who has a long history of shooting film, strategically shows the showroom's other stars in the video.
"Madison's music scene has embraced us, and the series has really helped us get our name out into the community to a new, younger audience," Banks said.
Edmunds says: Increasing awareness and widening an audience is music to any dealership's ears.