Yark Automotive Builds Alfa Romeo Fever With Vintage Spider Giveaway | Edmunds

Yark Automotive Builds Alfa Romeo Fever With Vintage Spider Giveaway


Just the Facts:
  • Yark Automotive Group of Toledo, Ohio is giving away a 1981 Alfa Romeo Spider convertible in conjunction with local radio station WRQN.
  • The giveaway, which happens on September 20, is part of its promotion for the newly introduced 2015 Alfa Romeo 4C.
  • The vintage Alfa Romeo is appearing at live broadcasts by the radio station all month to build interest and is getting "a lot of attention" in the showroom, Pete Cottingham, Yark studio manager, told Edmunds.

TOLEDO, Ohio Yark Automotive Group is a full-line dealer selling Chrysler, Jeep, Ram, plus Nissan, Subaru, and BMW, to which it has added a Fiat/Alfa Romeo dealership here.
Helping to build excitement for the return of Alfa Romeo to the U.S. market, Yark is giving away a vintage Alfa Romeo Spider convertible on September 20.

Pete Cottingham, studio manager at Yark Alfa Romeo Fiat, told Edmunds: "We are very excited about Alfa Romeo's return to the U.S. and have a number of very interested customers."

He said the 1981 Spider gets "a lot of attention" when it is on hand at the dealership. The car also makes the rounds at live events of the radio station WRQN, which is co-sponsoring the Spider event.

WRQN and Yark Automotive Group have done yearly car giveaways for 15 years now. Last year, they gave away a 1976 Chevrolet Corvette.

The dealer purchased the Fiat from a private owner for this year's contest, Cottingham said.

The winner will be chosen from among those whose names are pulled from enter-to-win boxes placed at Yark Automotive Group's six Toledo-area dealerships. WRQN radio will also be giving listeners chances to qualify. Then, at a giveaway party at Yark Alfa Romeo Fiat on Saturday, September 20, each finalist will be given a key, and in time-honored car-prize style, the person whose key starts the 1981 Alfa Romeo Spider is the winner.

This should build excitement for the imminent arrival of the Alfa Romeo 4C, which, Cottingham told Edmunds, "We are being told by the brand to expect in mid-October."

Yark Alfa Romeo Fiat did get a quick visit from a pre-production 4C at the end of August. It shot video of the car and also brought the sleek sports car to wow guests at a gala charity event it was helping sponsor called Chefs for Children, which benefited local charities including the ProMedica Toledo Children's Hospital.

Edmunds says: Italian-car fever strikes the Midwest, with the help of a clever dealership.

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