WESTLAKE VILLAGE, California — Cutting-edge technology is spurring more new-vehicle purchases, according to the J.D. Power 2015 U.S. Automotive Media and Marketing Report Summer edition, which was released Thursday.
In-vehicle technology, which includes everything from smartphone connectivity to collision avoidance, has become "the new battleground for attracting, satisfying and retaining customers," J.D. Power said in a statement.
More than four in 10 premium-brand drivers and 28 percent of non-premium brand drivers said their vehicle's latest technology was one of the key reasons they purchased their vehicle.
It turns out that tech-hungry car shoppers also consume media — Internet, TV and magazines — at higher rates.
Consumers who put advanced technology on their shopping lists spend an average of 33 hours a week watching TV. They list The Walking Dead, The Big Bang Theory and The Voice among their favorite shows, according to the report.
Nearly 70 percent of new-vehicle drivers access social media Web sites or apps, with Facebook topping the list as the most popular social media site accessed by new-vehicle drivers.
The survey is based on 28,983 principal drivers of recently purchased or leased new vehicles.
Edmunds says: If this trend continues, look for even more tech to be crammed into cars ... and for greater changes year-over-year to encourage trade-ins.