- The production version of the BMW Concept Active Tourer will arrive in U.S. showrooms in early 2015.
- The small, plug-in hybrid crossover is aimed at young buyers.
- The unnamed BMW crossover will compete with the 2015 Audi Q3 and 2015 Mercedes-Benz GLA.
DETROIT — The production version of the BMW Concept Active Tourer will arrive in U.S. showrooms in early 2015.
The small, plug-in hybrid crossover is aimed at young buyers.
"The Concept Active Tourer will come to the United States in early 2015," Ludwig Willisch, BMW North America president and CEO, told Edmunds during an interview at the 2014 Detroit Auto Show. "It is very important to get younger customers into our camp. We still have the youngest customer base and we want to make sure it stays that way."
That buyer is "looking for versatility that matches his or her lifestyle," he said. The new crossover "has space inside to carry anything, a baby carriage, golf bags, hockey stuff, surf boards, whatever."
Although he didn't say, the production model is likely to debut in March at the 2014 Geneva Auto Show. Industry sources believe it will be called either the 1 or 2 Series Active Tourer. The vehicle will be nearly identical to the concept, which was introduced at the 2012 Paris Auto Show.
The powertrain is expected to consist of a lithium-ion battery pack, an electric motor and a 1.5-liter three-cylinder engine, producing a combined 190 horsepower. All-wheel drive will be available. In terms of size, it will be a little smaller than the BMW X1.
As many as 10 models are expected to be produced off the new vehicle platform, according to Edmunds. Of that number, it is unclear as to how many models will be developed for BMW.
Willisch said several BMW models are being discussed. However, only one other model besides the Active Tourer currently is being considered for the U.S. market. He did not reveal the model type that is being reviewed.
Edmunds says: Car shoppers are about to get more choices in this increasingly crowded segment.