The dealership is asking Connecticut residents to describe in 300 words or less why their beloved deserves to step out in style for a night on the town. Nominations also are encouraged for an exceptional couple whose love is an inspiration to those who know them.
Local celebrities, including WSFB-CH 3's Meteorologist and Host Scot Haney, WTIC-FM Afternoon Host Damon Scott and Tim Parker, vice president of New Country Motor Car Group, will select the winners.
Parker will read some of the letters on Scott's radio show the day before the winner is announced.
"This isn't traditional marketing but we are aligning ourselves with a community that's filled with caring, kind people and this promotion brings that out," Parker told Edmunds.
All entries must be received by Thursday, February 12. The winning couple will be announced on Saturday, February 14th and have a month to redeem the prize.
Participants must be 18 years or older.
"It is very heart-warming to hear all of these romantic stories and for a few hundred dollars, the dealership gets to be a part of a special experience for a great couple, " Parker said.
Edmunds says: Love is in the air, especially at the New Country Motor Car Group showrooms.