SANTA MONICA, California — The highly anticipated 2017 Acura NSX hybrid coupe and the all-new 2016 Buick Cascada convertible are the advertised models during Super Bowl 50 with the highest traffic lifts, according to an Edmunds.com analysis.
The NSX commercial kicked off a new marketing direction for the Acura brand and featured the Van Halen classic "Runnin' with the Devil." Select Acura dealers will start taking orders for the NSX on February 25 with buyers expected to take delivery in the spring.
Edmunds.com recorded a 661 percent increase in Acura NSX traffic on its website following the commercial.
The Cascada, which was the centerpiece of the brand's first-ever Super Bowl commercial, signals a foray into new markets for Buick. Buick dealerships will begin receiving the first Cascada shipments shortly.
Edmunds.com noted a 532 percent increase in Buick Cascada traffic on its website after the commercial.
Following the NSX and Cascada in Edmunds' model rankings are the 2017 Audi R8, the 2016 Mini Cooper Clubman, 2017 Honda Ridgeline, 2016 Toyota Prius, 2016 Hyundai Genesis, 2017 Hyundai Elantra and 2016 Kia Optima.
The auto advertising during the Big Game used a variety of approaches, from the singing sheep in the Honda Ridgeline commercial to the use of famous faces — including aviator Amelia Earhart and actress Marilyn Monroe — in Jeep's "Portraits" ad. Two Jeep spots, including "4x4ever," aired during Super Bowl 50, marking the 75th anniversary of the brand.
Mini's attempt to "defy labels" won the day in terms of the advertised brands during Super Bowl 50 with the highest traffic lifts on Edmunds.com. The 2016 Mini Cooper Clubman, on sale now at Mini dealerships, was the focus of Mini's Super Bowl offensive.
Edmunds says: Car shoppers get some fast feedback about which models and brands dominated the Super Bowl 50 advertising race — and which commercials may be worth a second look.