TORRANCE, California — The 2015 Lexus RC 350 sport coupe and 2015 Lexus RC F performance coupe are the stars of a new Toyota marketing campaign that's designed to trigger a "visceral connection" with car shoppers, the automaker said on Monday.
"The two are united through the same spirit of adventure," Toyota said in its description of "Face Off."
A second YouTube video, entitled "No Limits," shows the RC F on a racetrack, juxtaposed with images of athletes defying limits with their bodies.
"It draws a parallel between the groundbreaking engineering behind the Lexus coupe and the powerful athleticism it takes to break performance barriers," Toyota said.
The RC 350 and RC F are on sale now at Lexus dealerships.
Edmunds says: Car shoppers should get an eyeful of the Lexus RC 350 and RC F during major sports programming, including the football halftime show on CBS and the NFL Network.