2017 Mitsubishi Mirage G4 Interactive Test-Drive Debuts | Edmunds

2017 Mitsubishi Mirage G4 Interactive Test-Drive Debuts


CYPRESS, California — Connected car shoppers can now test-drive the all-new 2017 Mitsubishi Mirage G4 subcompact sedan with their smartphones and laptops.

The MirageG4NightDrive.com website features a midnight track and some "fun challenges," the Japanese automaker said.

On sale now at Mitsubishi dealerships, the Mirage G4 is the sedan version of the 2017 Mitsubishi Mirage hatchback. The Mirage G4 is priced at $14,830, including an $835 destination charge, and targets other small cars, including the Chevrolet Sonic, Ford Fiesta and Kia Rio.

"Our Night Drive campaign is a fitting way to launch this vehicle with the opportunity for our target audience to engage with the car through their smartphones," said Francine Harsini, Mitsubishi Motors North America senior director of marketing, in a statement.

The new campaign showcases Mirage G4 features, including the rearview camera and Hill Start Assist.

At the end of the test-drive, the driver is assigned a personality type, such as "Wallet Watcher." Participants also get a highlight reel of their performance via a shareable GIF.

The Mirage G4 is equipped with a 1.2-liter three-cylinder engine linked to a standard five-speed manual transmission.

Edmunds says: A good follow-up for car shoppers is to take a real test-drive of the Mirage G4, after they have a little fun with the interactive version.

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