DETROIT — Buyers of the 2015 Chevrolet Colorado midsize pickup will be able to choose trim packages and accessories with an updated online product configurator that Chevy calls the Digital Colorado Experience.
"With so many segment-leading technologies featured on the Colorado, and with such an expansive accessory catalog, we had to build something to convey all that information in an interactive, immersive way," said Tony Johnson, Colorado marketing manager, in a statement. "This site goes above and beyond the standard computer-generated 360-degree view to show how the Colorado performs in so many different situations."
Among other features, the Experience combines an accessory builder — which can be printed, with part numbers, and handed to a Chevrolet dealer when placing an order — with a video depicting the Colorado outfitted with several pre-configured packages designed to match the owner's intended use.
The available packages include Polished, with extra chrome and aluminum wheels; Safeguard, which comes with a bed liner, wind deflectors and a hood protector; Onyx, with blacked-out grille, black fender flares and matching tonneau cover; Adventurer, which is equipped with cargo rails and tie-downs, fender flares and a bike rack; and Commercial, with side-assist steps, cargo divider and a tool box.
To help customers choose the package that best meets their needs, Chevrolet has included a video in the Experience depicting the 2015 Colorado on a morning commute, a trip to a farmer's market, an outdoor adventure and being loaded up for moving day. Scattered throughout the video are hotspots, which freeze the action with a click of the mouse and highlight various features and specs.
After selecting a package, buyers can use Accessory Builder to customize their trucks from a huge catalog of accessories. Available options include a selection of utility items, like bike and kayak racks, cargo tie-downs, splash guards and bed liners, as well as dress-up pieces, such as chrome mirror caps, tailgate handles and alloy wheels.
As previously reported by Edmunds, the 2015 Chevrolet Colorado, which began arriving at dealerships last month, starts at $20,995, including an $895 destination charge.
Edmunds says: Chevrolet has matched the all-new 2015 Colorado with a useful new ordering tool.