TOKYO — Car shoppers who may be considering the 2016 Toyota Prius hybrid hatchback can now check out a tutorial on the car's safety systems with the help of seven sumo wrestlers in a new YouTube video.
The wrestlers wordlessly explain a range of safety features, including lane-departure mitigation, adaptive cruise control and forward-collision warning. The video has more than 2 million views.
Toyota Safety Sense includes a pre-collision system with pedestrian detection, lane-departure alert with steering assist and dynamic radar cruise control.
The offbeat Toyota safety video coincides with a new study by the Insurance Institute for Highway Safety that said vehicles equipped with front-crash prevention are much less likely to rear-end other vehicles.
Systems with automatic braking reduce rear-end crashes by about 40 percent on average, while forward collision warning alone cuts them by 23 percent, the study found. The autobrake systems also greatly reduce injury crashes.
Last September, as reported by Edmunds, IIHS and the National Highway Traffic Safety Administration reached an agreement with 10 automakers to make auto-braking standard on all models in the near future. In fact, NHTSA says car shoppers should look for such systems when they hit the showroom.
Those manufacturers — Audi, BMW, Ford, General Motors, Mazda, Mercedes-Benz, Tesla, Toyota, Volkswagen and Volvo — are working to bring the technology to vehicles "as soon as possible," NHTSA said in a statement.
NHTSA said the cost of these systems "varies significantly depending on the type and number of sensors used." But they may add hundreds of dollars to the bottom line.
Edmunds says: Of course, car shoppers don't need sumo wrestlers to understand new safety systems. Your local dealer also will be happy to explain everything.