- A new family of Land Rover Discovery vehicles will go on sale starting in 2015, Jaguar Land Rover announced on Monday ahead of the 2014 New York Auto Show.
- Word of the new product strategy came as the automaker took the wraps off the Land Rover Discovery Vision Concept.
- The concept previews the look and characteristics of the new family of vehicles.
Word of the new product strategy came as the automaker took the wraps off the Land Rover Discovery Vision Concept.
"We are on the verge of a new age of Discovery with modern new vehicles that will expand our business around the world," said Phil Popham, Jaguar Land Rover group marketing director, in a statement.
The concept previews the look and characteristics of the new family of vehicles. It also showcases future Jaguar Land Rover technology, including smart glass displays, intelligent laser headlights and gesture-responsive controls. It also previews a future Terrain Response system with Remote Control Drive, Laser Terrain Scanning and Transparent Hood Heads-up display.
"The current Land Rover Discovery (sold as the LR4 in North America) is a stand-alone model which will transform over time into a range of all-new Discovery vehicles," said Jaguar Land Rover in a statement. "This design future is represented by the Discovery Vision Concept, and will redefine Land Rover's approach to premium and capable SUVs."
The first new Discovery vehicle is expected to be a compact SUV along the lines of the Land Rover Freelander/LR2. The concept is not expected to preview a replacement for the Land Rover LR4. As new Discovery vehicles are introduced, they will have the same name globally.
More official details are expected to be forthcoming shortly.
Jaguar Land Rover also announced a long-term global partnership with Richard Branson's commercial space flight company, Virgin Galactic. The Discovery Vision Concept was unveiled aboard the USS Intrepid here alongside a scale model of the Virgin Galactic spacecraft, SpaceShip Two. It is billed as the world's first commercial spaceship.
Edmunds says: The name Discovery will return to the U.S. when any of these new Land Rover vehicles are introduced, something that should please car shoppers who are fans of the iconic nameplate.