General Manager Pat Miller told Edmunds that the bead project "is something we do every year."
The dealership group's six locations, including four new-car dealerships, a repair facility, and a commercial store, all have boxes out to collect Mardi Gras beads, he said.
The beads are customarily tossed from parade floats in large numbers at Mardi Gras.
The charity Arc of Acadiana gets the beads from Giles and other Louisiana Auto Dealers Association dealers, and then repackages and resells them to the public. Proceeds from those sales benefit the organization, which helps developmentally disabled citizens.
Collections take place during the weeks between New Year's Day and Mardi Gras, which this year is February 17.
"It's a way of giving back to the community," Miller said.
Edmunds says: This is participation in regional culture at its best.