MIAMI— The Braman Dealerships found a unique way to put an emphasis on its service departments when it created the Braman Automotive Training Center, a vocational school that helps high school graduates ages 18-25 to become service technicians.
The dealership group, which partnered with the Miami-Dade County Public Schools about five years ago to open its downtown Miami service center, foots the bill for everything. That includes each student's 18-month tuition, the classroom, equipment, tools, uniforms and a paid internship.
It has graduated three tracks with another two groups currently working toward completion, explains Linda Brickman, BATC coordinator, who's currently interviewing candidates for the next track.
"We recently graduated 15 people and we offered 15 of them jobs," she told Edmunds.
Brickman said that while the BATC does help to staff Braman's dealerships, which represent 14 brands, its main purpose was to help residents of Miami's inner city.
"Our owner Norman Braman wanted to help others get a leg up because he's a community-minded type of guy," she said.
Students and their families have been grateful, often buying a car from the chain, she said.
"I think when an owner is involved in its community, people notice it," Brickman said.
Edmunds says: Empowering a community with education and employment helps one dealership group stand out.