The dealership group is donating a portion of every car sale and service completed to the Colorado Springs Teen Court, an alternative sentencing program for first-time misdemeanor offenders, ages 10-18.
More than 200 Colorado Springs teenagers volunteer with the non-profit teen court to review cases, deliver sentences to their peers and help to encourage juvenile defendants to make better choices in the future.
"Al Serra believes in giving back to the community with a focus on charities that will benefit and help children grow and become productive citizens in our community," Kevin Davis, the dealership's marketing and IT director, told Edmunds in an e-mail.
This marks the dealership's first time supporting the teen court, but it hasn't been publicly boastful about its support, Davis explained.
"The only way it helps (sell cars) is as a cooperative marketing effort where the charities place our logo on their websites or thank us in their social media for the monthly sponsorship," he said.
The dealership has already lined up its next benefactor. It will pool its donations for CPCD Head Start in March.
Edmunds says: This dealership's charitable giving program — with a focus on kids and teens — promises to have a positive, long-term impact on the local community.