LOS ANGELES — The new 2016 Cadillac CT6 was revealed in a commercial during the Academy Awards ceremony on Sunday, showing off a flagship luxury sedan that appears to have lots of star power. The CT6 will be fully unveiled at the 2015 New York Auto Show.
Cadillac tweeted a simple message: "A glimpse. More will be revealed at the world premiere on March 31."
The CT6 reveal was set to "Non, Je Ne Regrette Rien," which means "No, I Regret Nothing," by the French singer Edith Piaf.
Cadillac's new advertising campaign is dubbed "Dare Greatly," a phrase drawn from President Theodore Roosevelt's "Citizen in a Republic" speech in 1910.
It is expected to arrive at Cadillac dealerships later this year.
The rear-wheel-drive 2016 CT6's debut heralds the beginning of a new naming strategy for Cadillac. The car's ad during the Oscar presentation also signaled a new brand strategy for Cadillac, which is setting up headquarters in New York and emphasizing its fashion presence in the new ad campaign.
GM has not released key CT6 details, including pricing, but it has said the sedan "uses advanced, lightweight materials and new body construction techniques to reduce fuel consumption while enhancing driving dynamics and safety."
The CT6 is expected to be priced around $75,000.
Edmunds says: The reveal of the Cadillac CT6 turns out to be one of the biggest surprises of Oscar night.