2016 Audi R8 Stars in Avengers: Age of Ultron | Edmunds

2016 Audi R8 Stars in Avengers: Age of Ultron


HERNDON, Virginia — The 2016 Audi R8, 2015 Audi TTS and Audi A3 Cabriolet will star in the upcoming superhero movie Avengers: Age of Ultron, which arrives in theaters on May 1.

A new Web site showcases the movie trailer and an Avengers comic strip featuring Audi cars.

The R8 debuted in the original Iron Man movie in 2008. Actor Robert Downey Jr. plays Tony Stark, who transforms into Iron Man. Audi sees a natural link between the brand and the character.

"After eight years of successful partnerships with Marvel, Audi aligns with the evolving narrative of the Tony Stark character to showcase the all-new, redesigned 2016 R8," said Loren Angelo, Audi of America director of marketing, in a statement.

"Having been part of the character's storyline for the past three Iron Man films, it is a perfect fit for Audi to return in Marvel's Avengers: Age of Ultron with Tony Stark driving the iconic supercar in its next generation."

Audi said it has been working with Marvel's comic book creator Stan Lee to create a short video that will appear on the Audi YouTube channel closer to the release of the movie.

To Audi, Tony Stark represents the perfect Audi buyer.

"The character Tony Stark continues to evolve and represent a truly modern renaissance man — an industrialist, engineer and leader in his new work," said Giovanni Perosino, Audi AG head of marketing communication, in a statement. "It's this type of innovator that carefully selects their cars and is exactly who would be driving the next-generation Audi R8."

Other Audi vehicles, including the Audi A8L, S7 Sportback and Q7, have been featured in the Iron Man movies.

Arch-rivals of the R8 include the Aston Martin DB9, Ferrari 458 Italia and Porsche 911.

Edmunds says: This movie ends up being part entertainment, part shopping trip for car buyers who are interested in the Audi brand.

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