2014-'15 Nissan NV Commercial Vans Get Rock-Star Treatment in New Ad Campaign | Edmunds

2014-'15 Nissan NV Commercial Vans Get Rock-Star Treatment in New Ad Campaign


Just the Facts:
  • The 2014-'15 Nissan NV Cargo, NV Passenger and NV200 Compact vans are serenaded by rock icon and reality TV star Bret Michaels in a new advertising campaign that debuted this week.
  • The "Tough Love" campaign is aimed at small-business owners and highlights the rigorous development process for the vehicles.
  • Nissan calls Michaels, the lead singer of the popular rock band Poison, "a perfect fit for the vehicles."

NASHVILLE, Tennessee The 2014-'15 Nissan NV Cargo, NV Passenger and NV200 Compact vans are serenaded by rock icon and reality TV star Bret Michaels in a new advertising campaign that debuted this week.

The "Tough Love" campaign is aimed at small-business owners and highlights the rigorous development process for the vehicles.

Nissan calls Michaels, the lead singer of the popular rock band Poison, "a perfect fit for the vehicles."

"(He) really took an interest in the entire development and testing process," said Fred Diaz, senior vice president of Nissan North America Sales & Marketing and Operations, in a statement on Thursday. "He also amazed us during filming by relating experiences from his life to the messages we're sharing about the durability testing of our lineup of Nissan commercial vehicles."

The Nissan commercial vehicles are relative newcomers to the market. The Nissan NV200 targets the 2015 Ford Transit Connect and Chevrolet City Express. The Nissan NV Cargo van takes aim at the 2015 Ram Cargo Van and Ford Transit Connect XL. The Nissan NV Passenger van competes with the 2014 Chevrolet Express and GMC Savana.

Diaz noted that the automaker strived to "get business owners' attention" with the new campaign, which features Michaels singing the rock classic "Endless Love" to the vehicles.

Edmunds says: What is unsaid is that Michaels has a big female following. Will this daring effort at pitching commercial vehicles make inroads with the small-business owners among them?

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