Featuring contributions from our esteemed speakers and other experts:

Dogs Are People Too — at Least in Terms of Car Safety May 19, 2011 It's critical to properly restrain four-legged automobile passengers — not only to minimize possible injuries to the animal, but also because unrestrained animals can put humans at risk, too.
Survey Finds Cell Phone Policies Ineffective May 18, 2011 A ZoomSafer survey shows that 32% of companies have knowledge or evidence of on-the-job crashes that have occurred as a result of distractions stemming from employee use of cell phones while driving.
The Auto Safety Game What causes accidents? Which celebrity seems like the best driver? Do your answers match the "wisdom of crowds?"
Ignore "Check Engine" Lights at Your Peril May 12, 2011 There are consequences of putting off car repairs or maintenance, and they can be both dangerous and expensive.
The Unintended Consequences of Seat Belt Legislation May 11, 2011 Professor John Adams of University College London asserts, "The evidence suggests very strongly to me that wearing seat belts changes driver behavior."
Tracking Driver Safety Complaints It's hard to believe, but today's drivers complain about exterior lighting concerns nearly as often as they write NHTSA about brake issues.
Unrepaired Car Problems Can Ignite Larger Safety Issues May 12, 2011 Four of the top five most common vehicle repairs in the U.S. last year were related to safety, and this illustrates the way a lack of routine maintenance can lead to safety issues, notes CarMD's vice president, Art Jacobsen
Risk in a Hypermobile World Professor John Adams of University College London compiles an extensive amount of information related to risk and transportation.
Pedestrian Risk Lower Near Older Drivers April 29, 2011 Data supplied to by the National Highway Traffic Safety Administration in a custom report show drivers age 65 and older are persistently and significantly less likely to injure or kill pedestrians in motor vehicle crashes compared with drivers in the 28 to 40 age group, who also score much worse in this regard than teenage drivers.
Brain Development Science Sheds Light on Teen Driving Febraury 25, 2011 Dr. Laurence Steinberg discusses recent scientific studies that reveal the psychological and biological factors that contribute to dangerous teen-driving habits.
Rear-Seat Passengers Say No to Seatbelts March 10, 2011 uncovers startling statistics about rear seat belt usage.
Spoil Your Teenager in the Name of Safety May 5, 2009 "It may seem counterintuitive, not to mention costly, but the argument for the 'good' car going to the teen driver makes the most safety sense," counsels USA Today's automotive safety reporter Jayne O'Donnell.
Do the Most Popular Cars Generate the Most Safety Complaints? More than a million new cars and trucks were sold in March, and you might be able to guess who the frontrunners were - but which automakers earned the most complaints to NHTSA?
Can we Equate Texting with Drunk Driving? Drunk driving is for idiots, says conventional 21st century wisdom. If this video were about cell phones, could we make "texting while driving" taboo too?
Keyless Ignition Eyed in Carbon Monoxide Deaths This Today Show report reminds viewers about the power of unintended consequences.
Top 10 Car Safety Stories of the Last 50 Years March 21, 2011 Which car safety stories grabbed the most attention in the last half century?
As Technology Takes Control, Driver May Become Passenger April 28, 2010 Automated safety features such as adaptive cruise control, blind-spot monitoring, lane-departure warning and night vision — also known as Advanced Driver Assistance Systems (ADAS) — are taking more responsibility away from the driver.
Rearview Cameras Offer Drivers a New Backup Plan September 15, 2010
Many vehicles now arrive from the factory with a rearview camera system, but you don't have to buy a new or used vehicle with a rearview camera to get the feature that can save lives.

Edmunds Safety Conference Opening Remarks Jun 14, 2011 CEO Jeremy Anwyl opens Edmunds' Safety Conference with some compelling remarks and observations.
Can Drivers Be Trusted to Think? Jun 15, 2011 In wrapping up Edmunds' Safety Conference, CEO Jeremy Anwyl asks: Should a "dismissal of people" be a foundational component of traffic safety?
Conferences Never Have a Practical Application Jun 15, 2011 CEO Jeremy Anwyl wraps up Edmunds' Safety Conference, highlighting some of the most interesting learnings.
Remove traffic safety signs and lights June 2, 2011 Want safer roads? Jeremy Anwyl tells leading Washington, DC radio station WTOP "Remove the signs and lights."
Crash Test Ratings vs. Crash Probabilities May 18, 2011 Many consumers want to use safety as a factor in deciding which car to buy. It is actually harder to do this than you might think. While safety features and crash test ratings are easily available, consumers are really looking for a way to rate their safety-related probabilities.
Why Are Transportation Deaths Falling? April 6, 2011 Looking at fatality data, would you expect to see a drop in fatalities that corresponds with when seatbelts were first introduced? Or when air bags become prevalent? Or when texting while driving was banned in some states?
Distracted Driving interview on CNBC February 16, 2011 Jeremy Anwyl discusses the issue of distracted driving as it relates to emerging automotive technologies.
Vehicle Ratings October 5, 2010 Jeremy Anwyl takes a closer look at vehicle safety ratings systems.
Learning from Lessons of the Past January 25, 2011
Jeremy Anwyl points out a few unexpected outcomes of past auto industry regulations and identifies lessons to consider for future policies.

The Next 50 Years: Moving Toward a New Era in Roadway and Vehicle Safety, Peter Appel Jun 15, 2011 Peter Appel, Administrator of DOT's Research and Innovative Technology Administration, presents "The Next 50 Years: Moving Toward a New Era in Roadway and Vehicle Safety" at Edmunds' Safety Conference.
Connecting Trucks, Improving Safety March 8, 2011
After spending several years researching how wireless technology that allows vehicles to communicate with each other can make car travel safer, the Research and Innovative Technology Administration headed by Peter Appel is looking to expand the benefits of connected vehicle applications into the trucking world.

Risks In Getting Behind The Wheel April 12, 2011 Imagine we just walked and we have some attention problems. What's the cost? You'll bang into somebody. You'll bang into a tree. Not a big deal. What happens if you're driving 70? Not the same situation, right?
Social Roles in Driving April 11, 2011 If I make an eye contact with another driver and they make an eye contact back with me, all of a sudden I'm a person. But if I'm not, I'm just a driver and they can behave much more selfishly.
Controlling the Information Flow Dan Ariely explores the challenge that on the one hand, a vast amount of information could be relevant, even very relevant, to some consumers. On the other hand, presenting superfluous information might impede consumers' ability to make good decisions.
The Irrationality of Driving March 29, 2011 "Driving, I think, gives us very much false assurances because we're really feeling that we are in control," says behavioral economist Dan Ariely. "I mean, where else in your life do you feel more in control than when you're the driver?"
It Was an Incredible Lesson You can learn a lot about car safety by intentionally driving into a wall.
Charging Money for Risky Driving
Could a "pay as you drive" system improve traffic safety?

Ambiguity Has No Place on Our Roads June 15, 2011 Ben Hamilton-Baillie, Architect, urban designer and movement specialist, may surprise you in his discussion of the driving environment at Edmunds' Safety Conference.
Integrated Street Schemes in Practice Hamilton-Baillie explains the key principles of shared space theory with multiple examples of cities, towns and villages where it has been successfully implemented throughout Europe.
Are we safer when hazards are removed and risk minimized? Hamilton-Baillie introduces the relevance of shared space and risk compensation theory in this article from the Shared Space Newsletter.
Do We Really Need Traffic Lights? August 6, 2010
Traffic specialist Benjamin Hamilton-Baillie on how "spontaneous order" can be enough to regulate traffic.

Drivers Need to Stay Focused June 15, 2011 Daphne Bavelier, Professor of Brain and Cognitive Sciences at the University of Rochester, discusses brain development and driving at Edmunds' Safety Conference.
Reaction Times Lowered Via Video Games
Daphne Bavelier provides evidence that the act of playing action video games significantly reduces reaction times without sacrificing accuracy - and this increase in speed is observed across various tasks beyond game situations.

Getting the Green Light
Imagine a world where cars talk to each other and traffic lights. Roger Berg discusses how this possibility might be right around the corner.

Managing the March Toward Change February 2011 If change processes are viewed in terms of marching toward a set of desired goals, then specific pathways can be established, timelines for the journey set, and measurements kept relating to cost and its change effectiveness, according to Billie Blair's research.
Creating a Safety Culture April 6, 2011
Effects of the safety legislation are not necessarily borne out by statistical confirmation, but one indicator is in tune with reduction of traffic fatalities. Data show a high correlation between the state of the economy and traffic deaths.

Thomas Broberg's Vision for Volvo's Crash-Free Future January 12, 2011
Stephanie Schomer of FastCompany interviews Thomas Broberg about the driving habits of the aging and Volvo's technological developments that will keep them and other drivers safe.

Q & A: Joan Claybrook August 08, 2006
Joan Claybrook speaks to TIME's Margot Roosevelt about event data recorders and privacy concerns.
Car Safety Concerns are Universal, Ely Dahan June 15, 2011 Professor Ely Dahan presents "Car Safety Concerns are Universal" at Edmunds' Safety Conference.
What are Your Safety Concerns — and Do Other Drivers Prioritze the Same Ones? Take Dr. Ely Dahan's car safety survey, and play the game within the survey to see how your answers compare with others'.
Preference Markets: Organizing Securities Markets for Opinion Surveys with Infinite Scalability November 19, 2007
In an environment of accelerating technology and short product life cycles, new product development teams need fast and accurate research to filter out the most promising opportunities. Ely Dahan's research explores new options.

How Can Safety Advance, Given Challenges and Constraints? June 15, 2011 Representative John Dingell of the 15th Congressional District in Michigan, provides insights on safety regulation at Edmunds' Safety Conference.
On Oversight of NHTSA March 11, 2010 Congressman Dingell comments during the Subcommittee on Commerce, Trade and Consumer Protection Hearing, "National Highway Traffic Safety Administration (NHTSA) Oversight: The Road Ahead."
Energy & Commerce Committee Approves Motor Vehicle Safety Act of 2010 May 26, 2010
The Committee on Energy and Commerce approved the Motor Vehicle Safety Act of 2010, which will increase NHTSA's expertise in electronics and establishes new safety standards to protect against unintended acceleration. It provides NHTSA with needed funds, strengthens the agency's enforcement authorities, and provides for additional transparency and accountability in auto safety.

We Know Why People Crash June 15, 2009 Tom Dingus, Director of the Virginia Tech Transportation Institute, explains to the audience of Edmunds' Safety Conference what his team has learned about why people crash.
New Data from VTTI Provides Insight into Cell Phone Use and Driving Distraction July 27, 2009
Several large‐scale, naturalistic driving studies (using sophisticated cameras and instrumentation in participants' personal vehicles) conducted by the Virginia Tech Transportation Institute (VTTI), provide a clear picture of driver distraction and cell phone use under real‐world driving conditions.

Paralyzed teen testifies in D.C. for car rearview rules March 22, 2011 Robert J. Hawkins of the San Diego Union-Tribune reports that paralyzed teen Patrick Ivison and his mother, Jennifer Kayler, will take another major step, of sorts, as they testify before a federal panel in Washington DC on the need for better rear-visibility standards for all vehicles.
DOT Looks at Rearview Visibility Safety March 23, 2011 Fox reports that a simple trip to in your car to run an errand could end in tragedy before you even leave the driveway. Every year thousands of children are accidentally run over and many times it's a family member behind the wheel
A Record Year for Heatstroke Deaths December 22, 2010 The New York Times reports that despite repeated efforts to alert parents and caretakers about the dangers of leaving children and infants in automobiles on even moderately warm days, deaths stemming from the problem continue in distressingly large numbers.
Hot Cars and Kids a Deadly Combination June 4, 2010 It happens once every ten days, on average - more frequently in the warmer months. A parent unintentionally causes the death of their own child by leaving him or her in the back of the car where the child succumbs to Heat-related Vehicular Death ("HRVD"). Why is this unthinkable tragedy happening with such frequency? There are several factors, but paramount is the fact that our brains are not keeping up with the demands of our busy lives.
Power Windows Pose Great Risk to Children, Says Consumer Group November 2, 2009 "It just kind of defies logic why anyone would allow a product to continue to be made in a fashion that is knowingly killing, maiming, crushing, and responsible for amputation," Janette Fennell, president of in Leawood, Kan., told The New York Times. The group wants the federal agency to require automakers to equip all power windows with an auto-reverse feature, so that a window would automatically stop and open if it encountered an obstruction while closing.
Making Car Power Windows Safer November 9, 2009 In this Consumer Reports article, Liza Barth explores the reality that each year children die needlessly in and around vehicles. The Cameron Gulbransen Kids Transportation Safety Act, signed into law in 2008, is aimed at helping to reduce the statistics and making vehicles safer for children. The Act requires the Department of Transportation to research a number of vehicle safety issues related to children, including power window safety.
Grief Beyond Words June 9, 2008 Singer Steven Curtis Chapman mourns the death of his 5-year-old daughter.
Fatal Distraction Briefcase? Check. Key? Check. Cell phone? Check. Is there anything you've forgotten? worked with Gene Weingarten for over six months as he wrote this Pulitzer Prize winning feature article.
Cameras could save hundreds of children from being backed over April 25, 2011
Backover crashes kill 292 people a year and injure about 18,000 in the U.S., according to the National Highway Traffic Safety Administration. The NHTSA is proposing to expand requirements for passenger vehicles to increase rear visibility, thanks to the group, which pushed for the new rule.

Navigating the Political Terrain June 5, 2006
The former head of government affairs for Ford, Janet Mullins Grissom is a true Washington insider with expertise in making things happen through a combination of public affairs, management and strategy.

Study Reaffirms Red Light Cameras Should be in State Safety Toolboxes February 1, 2011
Utilization of red light cameras will help states meet the aggressive national highway safety goal of moving toward zero deaths by reducing fatalities by a 1,000 a year each year during the next twenty years.

A Million Dollars Can Take You a Long Way Jun 15, 2011 Engineer, physicist and journalist Les Jackson represents the advisory panel of's Unintended Acceleration Contest and presents the results of the contest at Edmunds' Safety Conference. Invites Submissions for Unintended Acceleration Contest, Announces Advisors May 3, 2010 Under the guidance of its advisors, intends to award one million dollars to anyone who demonstrates a novel and plausible cause of unintended acceleration in vehicles.
An Expert Witness Speaks Out April 6, 2011
"For every case I accepted as an expert witness, I rejected two or three that had no merit whatsoever," comments mechanical engineer and automotive expert Les Jackson.

BSO and AutoNation work to end texting and driving February 17, 2011
In this piece from Ft. Lauderdale's station WSVN-TV, the Broward Sheriff's Office teamed up with the CEO of AutoNation, Mike Jackson, along with race car driver Andy Pilgrim in an effort to persuade the Florida legislature to follow 36 other states in banning drivers from texting while at the wheel.

Americans Want More Safety Regulation, Enforcement May 13, 2011 At a time when there is intense debate about the role of government, a majority of Americans support additional laws and want more action by government officials to improve highway safety, according to a new survey by the AAA Foundation for Traffic Safety.
usRAP Working to Make Safety as Much a Priority as Speed When Planning a Road Trip February 25, 2011
Peter Kissinger outlines the AAA Foundation for Traffic Safety's pilot program to help drivers navigate the safest route to their destinations.

One Year Later, Lingering Safety Concerns Not All That Ails Toyota January 25, 2011
Cross-shopping patterns on demonstrate the diminished power of Toyota's brand. Consumers interested in traditional competitors like Nissan and Honda considered Toyota vehicles less often in 2010. Meanwhile, Suzuki shoppers - who qualify for higher interest rates, accept longer loan terms and make lower down payments, suggesting a lower economic status — increased their Toyota shopping considerably in the last year.

50 Years of Progress in Highway Safety — Where Do We Go From Here? June 15, 2011 Adrian Lund, President of Insurance Institute for Highway Safety, presents "50 Years of Progress in Highway Safety; Where Do We Go From Here?"at Edmunds' Safety Conference.
Vehicle and Roadway Environments Adrian Lund calls for improvements for the driver's environment — both in and out of the car.
Driver as Part of the Equation Adrian Lund explains the complications involved with evaluating technology designed to avoid crashes.
Red Light Running Kills February 1, 2011 Red light running kills and red light cameras save lives: 159 lives were saved in 2004-08 in the 14 biggest US cities with cameras, a new Insurance Institute for Highway Safety (IIHS) analysis shows.
Texting bans don't reduce crashes; effects are slight crash increases September 28, 2010 The Highway Loss Data Institute (HLDI) finds no reductions in crashes after the implementation of laws that ban texting by drivers. In fact, such bans are associated with a slight increase in the frequency of insurance claims filed under collision coverage for damage to vehicles in crashes.
New Car Safety Technology New technology can help make car accidents a thing of the past.
The Driver is Part of the Equation What are the complications involved with the technology designed to avoid crashes?
Vehicle and Roadway Environments
Traffic safety would benefit from improvements to the driver's environment — both in and out of the car.

Safety Designed In March 8, 2011
"I think cars would be safer if they were more dangerous because it would keep you focused," advises Don Norman in this interview.

What the Toyota Crisis Taught Us June 15, 2011 Tim Ogden, co-author of Toyota Under Fire, shares his perceptions of what was learned from the Toyota unintended acceleration crisis at Edmunds' Safety Conference.
No Return on Investment Here May 20, 2011 There's a wide gap between the interests of public safety and product liability lawsuits. Millions of dollars are spent — and not one penny of that money will help improve vehicle safety.
Toyota Under Fire Toyota as a case study demonstrates the power of investing in a strong culture of continuous improvement, one that takes responsibility and uses problems as opportunities to learn and grow a little stronger every day.
Exclusive Excerpt From New Book Toyota Under Fire April 6, 2011
Looking at the plot devices of thriller movies reveals that human beings have a deep-seated suspicion of machines, particularly computers. Today, the average passenger vehicle has 10 or more computers built into it that are more powerful than the PCs on which Bill Gates founded the Microsoft empire.

Partnering With Government For Better Safety Data March 22, 2011
Russell Perkins describes the implications and opportunities for making effective use of traffic safety data in response to The New York Times article "This Data Isn't Dull. It Improves Lives."

Progress Isn't Linear May 11, 2011
You'll be surprised to learn what early safety advocates thought were good ideas.

Technology Makes Things Easier June 15, 2011 Does technology make things easier? Bryan Reimer, Associate Director of the New England University Transportation Center and Research Scientist in the Massachusetts Institute of Technology AgeLab, presents on this topic at Edmunds' Safety Conference.
What's more fascinating — our brains or the technology we're adapting to? Using video driving simulators and eye scanning technology, Bryan Reimer of MIT's Age Lab evaluates how drivers juggle cognitive demands behind the wheel.
Building a Safer Car September 19, 2009 Bryan Reimer tells The Wall Street Journal about innovations in automotive safety technology that serve aging drivers.
What Do Drivers See? March 31, 2011
The common vision test for granting driver licenses may be insufficient. Research shows that drivers 65 and older are half as likely as younger drivers to notice and react to pedestrians and other roadside hazards.

"The Paradox of Choice: Why More Is Less" Everyday decisions — both big and small — have become increasingly complex due to the overwhelming abundance of choice with which we are presented. Barry Schwartz explores this dilemma in his book.
Driven to Distraction March 19, 2009
"What allows us to ignore evidence and continue dangerous behavior," Barry Schwartz tells the Portland Tribune,"Is what the people who study these things call an 'optimistic bias.' That's the part of our brain that says the evidence doesn't really apply to us, because we're better, or more prepared or more careful, than everyone else."

Safety Announcement from June 15, 2011 John Sternal, Vice President of Communication and Research for, reveals the results of's safety research.
Do Rear Seat Passengers Buckle Up?
Rear seat belt usage is mandated by law for adults in 25 states. Do most people in states with the law wear a restraint in the back seat? How does this compare with rear seat passengers in other states?

Building a Safety Dialogue June 14, 2011 NHTSA Administrator David Strickland presents "Building a Safety Dialogue" at Edmunds' Safety Conference.
Car Dealers Can Be Safety Educators David Strickland says that dealerships should spend more time educating drivers about a new car's features before driving it off the lot.
New Technology is "the Real Leap Forward for Safety" David Strickland lists some of the new car safety technologies currently under evaluation by NHTSA.
Key to Next Push for Safer Driving: Technology January 26, 2011 David Strickland tells The Wall Street Journal about how NHTSA is approaching the issue of technology as it relates to highway safety.
NHTSA: New Technology is "the Real Leap Forward for Safety" NHTSA Administrator David Strickland lists some of the new car safety technologies currently under evaluation by the agency.
NHTSA: Car Dealers Can Be Safety Educators
NHTSA Administrator David Strickland says that dealerships should spend more time educating drivers about a new car's features before driving it off the lot.

Explanations for Unintended Acceleration March 31, 2011
It is no coincidence that a country with a laughable driver-education program and the largest population of trial lawyers has the most reported unintended acceleration incidents and lawsuits.

The Road "Toward Zero Deaths" Minnesota's "Toward Zero Deaths" program is working — and is a great case study in how to generate life-saving results.
Best Practices Guide for Removing Traffic Signs In some circumstances, sign removal makes sense and can be a good thing.
Alternate Strategies for Safety Improvement Investments Fatal and A-injury crashes generally account for less than 2% of all crashes, and about half of all fatal accidents occur on the rural secondary system. How should we prioritize road safety projects?
Toward Zero Deaths
With Minnesota traffic fatalities remaining at record low levels for a second straight year, state officials are using new strategies to try to push them even lower as part of the Toward Zero Deaths initiative.