FOUNTAIN VALLEY, California — The 2017 Hyundai Elantra and the 2016 Hyundai Genesis are featured in new ads, starring actors Kevin Hart and Ryan Reynolds, scheduled to run during Sunday's broadcast of Super Bowl 50 on CBS.
Both the 2017 Elantra and the 2016 Genesis are on sale now Hyundai dealerships.
The first spot, Hart's "First Date," will air in the highly desirable pre-kick-off time slot. It highlights the technology of the Genesis luxury sedan as the actor, according to Hyundai, "does what every dad in America will envy to ensure his daughter gets home safely."
Technology takes a front seat again in "Ryanville," an ad that will run in the second quarter of the game. In this neighborhood, Reynolds is everywhere — he's a bicyclist, driver, cop and road worker — and two women need to rely on their Elantra's Auto Emergency Braking to avoid hitting him as a dog walker.
In its first year as an official NFL sponsor, Hyundai will run two additional ads during the Super Bowl 50 broadcast.
"The Chase," scheduled to air in the first quarter, spotlights the Elantra's Blue Link Remote Start capability, as a couple being chased through the woods by a pair of angry bears use that feature to start their car for a quick getaway.
Finally, a pre-game spot entitled "Better" launches Hyundai's new corporate branding campaign focusing on the company's mission "to make its vehicles and the entire consumer experience better." It follows the life of a boy from birth through adulthood as he works to make the world a better place.
The Super Bowl promises to be a major showcase for auto advertisers.
Edmunds says: In its first year as an NFL sponsor, Hyundai tries to score with a major Super Bowl advertising offensive.