2016 Chevrolet Camaro's Saturday Unveiling To Feature Sneak Preview for Some Fans | Edmunds

2016 Chevrolet Camaro's Saturday Unveiling To Feature Sneak Preview for Some Fans


UPDATE 5/16/2015: 2016 Chevy Camaro Revealed

DETROIT — On the eve of the public unveiling of the all-new 2016 Chevrolet Camaro coupe, Chevrolet announced it will send certain fans an exclusive sneak preview of the car moments before the wraps come off at 4 p.m. EDT.

Enthusiasts who ended up on a waiting list for the event will get the first glimpse of the highly anticipated muscle car that targets the Ford Mustang and Dodge Challenger.

The 2016 Camaro arrives at Chevrolet dealerships in late fall. Pricing will be announced this summer.

GM will debut the 2016 Camaro on Detroit's Belle Isle before an audience made up of about 900 enthusiasts and 100 members of the media. Available spots for the unveiling were snapped up within hours of the public invitation.

There are about 2,400 people on the waiting list.

"The response really speaks to the passion owners have for Camaro," said Todd Christensen, Camaro marketing manager in a statement on Friday. "I wish we could accommodate more people on Belle Isle, but we are limited by space for the reveal itself. For those fans on the wait list, Chevrolet will send them an exclusive sneak preview of the new Camaro just before the rest of the world sees it at the reveal."

Earlier, Chevrolet spokesman Monte Doran told Edmunds that the Camaro will be unveiled in a tent that limited the number of people who could attend.

All enthusiasts can follow the festivities on Saturday online at thecamarosix.com.

The Camaro debut will be updated throughout the weekend at the Camaro Facebook page and on Twitter using #CAMAROSIX.

Videos of the Camaro celebration and reveal will be posted throughout the day at camarosixvideos.com.

The day-long activities begin at 8:30 a.m. with a caravan of more than 350 Camaros around the Chevrolet Detroit Belle Isle Grand Prix course.

From 10 a.m. to 4 p.m. enthusiasts can tour a museum of historic Camaro models, ride in a 2015 Camaro Z/28 hot lap around the race course and drive current Chevrolet vehicles.

The original 1967 Camaro was first shown to the media in Detroit on September 12, 1966.

Edmunds says: The debut of the 2016 Camaro will have a huge social-media component that's expected to be triggered by those 2,400 people who get the sneak peek.

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