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2014 Rolls-Royce Wraith Set for 2013 Geneva Auto Show


Just the Facts:
  • The 2014 Rolls-Royce Wraith, a new model that resurrects the Wraith name, will debut at the 2013 Geneva Auto Show.
  • The Wraith is expected to be the coupe version of the Rolls-Royce Ghost.
  • The Wraith will launch in the fourth quarter of 2013.

LONDON — The 2014 Rolls-Royce Wraith, a new model that resurrects the Wraith name, will debut at the 2013 Geneva Auto Show, said Rolls-Royce on Friday.

The Wraith is expected to be the coupe version of the Rolls-Royce Ghost. It likely will compete with the Bentley Continental and the Mercedes-Benz CL Class.

The Wraith will launch in the fourth quarter of 2013. Pricing has not been announced. Rolls-Royce said it will reveal more information and a series of teaser images of the car on February 12, 19 and 26.

"Expect the boldest design, the most dramatic performance and the most powerful Rolls-Royce that has ever played host to the famous Spirit of Ecstasy figurine," said Torsten Muller-Otvos, Rolls-Royce CEO, in an announcement at the company's World Dealer Conference here.

The launch revives a Rolls-Royce name first used in 1938. The company said the name "hints at a profound sense of darkness, a name that alludes to something more menacing."

The Oxford Encyclopedic English Dictionary defines wraith as "a ghost or apparition" or "the spectral appearance of a living person supposed to portend that person's death."

Rolls-Royce noted that the origin of the word is a mystery.

"Scholars believe it first appeared in a Scottish 15th century translation of Virgil's Aenid, whilst theories exist it has origins in the Gaelic word for ‘guardian angel,'" it said.

Edmunds says: The unveiling of the Rolls-Royce Wraith will be one of the highlights of the 2013 Geneva Auto Show.




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