McGeorge Toyota Delivers Car-Buying Experience to the Home Front | Edmunds

McGeorge Toyota Delivers Car-Buying Experience to the Home Front


HENRICO, VirginiaMcGeorge Toyota has made the car-buying experience more convenient for customers by launching McGeorge @Home.

The program lets a customer take a test drive, get a quote on a trade-in and purchase a new or used car at their home or office without having to set foot in the showroom.

After a customer narrows the car search online, they set up an appointment with Sales and Leasing Consultant Whit Bryant. He drives out the desired car, bringing along an 8-pound "tool bag" filled with technology, including an iPad, iPad mini, wireless printer, Bluetooth stylus and more, to make a sale possible.

Whit uses that equipment to arrive at a trade-in value for the current vehicle. If the customer wants to buy the car, Bryant often Skypes with a finance manager back in the showroom to negotiate a sale price.

"People are pleasantly surprised that we offer this," Bryant told Edmunds. "They like the convenience and that we meet them according to what their time allows."

While they had Millennials in mind when Chris McDonald, new car sales manager, helped to conceive the idea for the program, it's been well received by a wide audience.

Bryant has helped everyone from CEOs to self-employed entrepreneurs and college professors. Most appointments take an hour to 90 minutes to complete.

"It's for people who want to control the sales process," McDonald said, particularly those who recognize time is money.

"When you look at how the world is going with people buying a lot on the Internet, like through Amazon and ordering your groceries online and getting them delivered, this is where car consumers are headed and we wanted to be on the front end of this," McDonald said.

Edmunds says: This dealership deploys an innovative way to drive home sales.

Leave a Comment
ADVERTISEMENT
ADVERTISEMENT