Kupper Subaru's Puparazzi Event Is Dog Lover's Dream | Edmunds

Kupper Subaru's Puparazzi Event Is Dog Lover's Dream


MANDAN, North DakotaKupper Subaru takes the Subaru brand's dog-loving reputation to heart, and the result is a pair of fun promotions for area pet owners at the holiday season.

The dealer's "Puparazzi" event on December 2 invited area pet owners and their families to come in for a free Christmas-card-ready photo, starring the family pet. Marketing Specialist Viva Lauinger told Edmunds that families posed for photos seated on the tailgate of a Subaru Forester with the back open.

"We had a lot of Subaru customers who are coming in for those pictures," she said. "We'll send them out by e-mail, and they can use them for their holiday cards or any way they want."

The photos are also posted on the dealer's Facebook page.

The Cutest Pet Photo Contest kicked off at the dealership event this week. It goes on until January 2, also as a Facebook promotion.

Lauinger explained, "Anyone can upload a photo on our Facebook page, and the one that gets the most Likes will win a Subaru Ultimate Pet Prize package."

The package will include high-quality dog bowls, leashes, a food scoop, a T-shirt, a dog bandana, and other Subaru dog gear, she said.

The Central Dakota Humane Society will be bringing three adoptable dogs, Lauinger said.

"People can meet them and hear their stories, and then they can follow up with adoptions at the Humane Society later," she said.

Pet treats and "goodies" for the human participants are also being handed out at the Puparazzi event.

This is the second annual Cutest Pet contest and the first time for a Puparazzi in-dealership photo event.

"It's something fun" that brings people to the dealership, Lauinger said.

Kupper Subaru is part of the Kupper Automotive Group, which has six franchises selling Chevrolet, Honda, Nissan, Hyundai, and Volkswagen products in addition to the Subaru dealership. Some are located in Mandan and others directly across the Missouri River in the state capital, Bismarck.

Edmunds says: Free Christmas-card photo, plus a visit to the dealership under fun circumstances: a win-win for clients and the dealer.

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