NASHVILLE, Tennessee — Chevrolet has reduced the number of build combinations for the redesigned 2016 Cruze in an effort to make it easier and quicker for shoppers to find the car they desire.
The first-generation Cruze could be built 166 different ways. The redesigned 2016 Cruze can be built 22 ways, including colors, trims and models.
The Cruze is offered at Chevrolet dealerships now only as a sedan. The lineup expands in the fall with a 2017 Cruze hatchback. A diesel version of the Cruze will debut in early 2017.
Rather than having a long list of stand-alone options, the 2016 Cruze car is available with several convenience and safety equipment packages.
For example, the Cruze Convenience package carries a $1,150 sticker price and includes keyless start, keyless access, heated driver and front passenger seats, eight-way power driver's seat and a remote vehicle starter system.
In the past, with the long list of options and 166 build combinations, the customer would create the ideal car online, take that information to the dealer and then discover "that the dealer did not order it that way or it exists 500 miles away. Now with limited build combinations, the customer can say here are a hundred to choose from nearby," Steve Majoros, Chevrolet's director of car marketing, told Edmunds in an interview.
Another advantage of limited build combinations is that "I think it gives us a much better way to manage the build quality of suppliers," he said during a Nashville press event.
It also provides a clearer idea how many supplier components to order, for example, such as forward-collision alert, lane-departure warning and navigation systems.
Majoros also said Chevrolet will hold the line on prices when the 2017 Cruze goes on sale this summer.
The base 2016 Cruze L sedan with manual transmission carries a $17,495 sticker price including an $875 destination charge.
Asked if pricing will increase for the 2017 Cruze, Majoros said: "No. Carryover (prices)."
The car was redesigned for the 2016 model year. Sales began in late March. However, the redesigned 2016 Cruze will have a short run. The 2017 model will go into production in early to mid-June, Majoros said.
"We are adding Teen Driver in 2017 and a couple of new colors," he said.
Teen Driver helps parents to encourage safe driving, even if they are not in the car with their teenager.
The 2016 and 2017 Cruze are offered in four trims, L, LS, LT and the top-of-the-line Premier. Majoros expects the LT to account for about 60 percent of Cruze sales, followed with the LS, 20-25 percent; Premier, 15 percent; and L, 1 percent.
Although the sticker price for a loaded Cruze Premier with transportation tops $28,000, Majoros expects the average Cruze sticker price to be about $21,500.
Edmunds says: Chevrolet has eliminated the disappointment of configuring a 2016 Cruze and later finding out the car is unavailable at nearby dealers.