It will donate $1 for every pound of food dropped in the truck bed, with the goal of bringing in $25,000 for the Community Cooperative, which helps to alleviate hunger locally.
"We've done this for a few years and we haven't missed the goal yet," said Robert Galloway, vice president and dealer principal.
His father, Sam Galloway Jr., founded Community Cooperative in 1984 as a way of serving the community.
"We're compelled to help others, particularly children who aren't getting the free or discounted food at school during summer vacation," the younger Galloway told Edmunds.
It's also why the dealership is sponsoring First Celebrates Freedom, an evening of patriotic music on July 6 at First Presbyterian Church in downtown Fort Myers.
Admission is free but cash donations or non-perishable food will be collected to benefit Community Cooperative.
"I don't know if hosting the drive sells cars but we've always been taught that it's your duty to help others and that is our primary goal," Galloway said.
Edmunds says: A dealership gives its community some food for thought.