Maserati Maps Future-Product Expansion | Edmunds

Maserati Maps Future-Product Expansion


Just the Facts:
  • Fiat Chrysler Automobiles has mapped out a massive $2.8-billion overhaul and expansion of its Maserati brand.
  • The renewal of Maserati will see the product range growing to six models.
  • Maserati boss Harald Wester confirmed that Maserati will add two nameplates to its product stable: Levante and Alfieri.

AUBURN HILLS, Michigan — Fiat Chrysler Automobiles has mapped out a massive $2.8-billion overhaul and expansion of its Maserati brand over the next four years that will see the product range growing to six models and global sales quintupling to 75,000 by 2018.

Maserati CEO Harald Wester detailed the brand's unfolding strategy Tuesday at a day-long analyst/media conference at Fiat Chrysler Automobiles' U.S. headquarters here.
Wester confirmed that Maserati will add two nameplates to its product stable: Levante and Alfieri.

Due in 2015, the Levante crossover was previewed by the Kubang concept unveiled at the 2011 Frankfurt Auto Show. Aimed at such premium utility vehicles as the Porsche Macan, the Levante will come with standard all-wheel drive and a choice of V6 and V8 engines.

The Alfieri coupe concept, which debuted at the 2014 Geneva Auto Show, enters production in 2016 and will be followed a year later by a convertible. Slotted below the GranTurismo and aimed at the Jaguar F-Type and Porsche 911, the Alfieri will be offered in both rear- and all-wheel drive, with a choice of turbocharged V6 engines.

The GranTurismo coupe is slated for a mid-cycle freshening next year, with a replacement due in 2018. Maserati executives hinted that a successor to the GranTurismo convertible (sold outside North America as the GranCabrio) could arrive in 2019.

The recently launched Ghibli and Quattroporte are expected to add optional all-wheel drive and more powerful engines over the next few years.

Edmunds says: Big plans ahead for Maserati.

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