The dealerships sponsored Little Free Library building day, where Luther employees, high school students and Rotary Club members constructed more than 40 mini library boxes to be placed throughout Hudson.
The libraries are stocked with books that people are encouraged to enjoy. They are erected throughout the community in front of homes and businesses owned by volunteer stewards who have applied to take care of the books.
While the dealerships are waiting for applicants to house a Little Library, they've displayed them outside in their parking lots, capturing the attention of the community.
"It's the wildest thing," Tim Jubie, general manager of Luther Hudson Chevrolet told Edmunds. "There isn't a day that goes by that we don't have lots and lots of people stop by to check them out. It's quite a phenomenon."
Visitors also are donating multiple boxes of books to fill up the lending libraries.
Jubie got the idea to sponsor the project after chatting with Little Free Library founder Todd Bol, a fellow Hudson Rotarian.
"The idea is to promote literacy and the love for reading in this technology-crazy world," Jubie said. "It's nice to see people so engaged and it's nice to see so many new faces at the dealership."
Edmunds says: Dealerships can take a page from Luther Hudson's playbook on how to bring in fresh faces to a showroom — and promote a love of reading at the same time.