Automakers Get Their Sales On for Fourth of July | Edmunds

Automakers Get Their Sales On for Fourth of July

Just the Facts:
  • Many automakers are celebrating the Fourth of July holiday with special sales and incentives.
  • According to NADA, consumers have time to shop over the holiday, and manufacturers are clearing out inventory to get ready for new models.
  • Those looking to buy American at this time of year will find deals from GM, Ford and Chrysler, but other automakers are celebrating the holiday with special offers, as well.

DETROIT — Many automakers are celebrating the Fourth of July holiday with special sales and incentives.

"Manufacturers heavily promote new car deals before holidays in part because consumers have more time to dedicate to shopping," said Mike Stanton of the National Automobile Dealers Association in a statement. "Promotions around the Fourth of July holiday are especially generous because manufacturers are not only competing with summer vacation plans, they're also managing current model year inventory levels in preparation for the arrival of newer models in the fall."

Chevrolet is holding a 72-hour sale that features zero percent interest for 72 months and no payments for 90 days on most vehicles purchased over the holiday weekend. Those specifically mentioned by Chevrolet include 2014 models of the Silverado pickup, Equinox and Traverse SUVs, Cruze, Malibu, Impala and even the Camaro convertible.

General Motors is offering savings on many of its other brands as well, including zero percent financing on many models and special pricing on leftover 2013 vehicles.

Chrysler's July specials include an ongoing bonus cash offer to military personnel and veterans, a 90-day no-payment deal for customers who finance through Chrysler and special savings and rebates on select models. On a 2014 Chrysler 200, for example, buyers can save up to $3,500, depending on trim level, and a 2014 Ram 1500 pickup will come with a rebate of as much as $2,500.

At Ford, consumers can take advantage of a limited-time offer of zero percent financing for up to 60 months on many models, as well as various rebates and cash-back deals on some vehicles. As an example, a 2014 Mustang buyer can enjoy rebates of as much as $5,750.

Although those in a patriotic mood may be inclined to buy from a traditional American manufacturer on the nation's birthday, many import companies are celebrating the holiday with special pricing as well.

Honda, for example, is running a Fourth of July sale that features 0.9 percent financing for 24-60 months on select models, including 2014 Fit, Civic and Accord sedans and coupes, Odyssey minivans and Pilot SUVs. Lease specials starting at $159 per month are available on many of the same models.

Nissan is currently advertising a variety of cash-back specials on a number of vehicles: up to $3,000 on a 2014 Maxima sedan or Titan pickup; up to $2,500 on a 2014 Murano crossover; and as much as $1,500 on a 2014 Pathfinder midsize SUV, Quest minivan or Armada full-size SUV. Even more savings are being offered on leftover 2013 models.

At Toyota, buyers can take advantage of zero percent financing on a number of models, as well as lease payments starting at $129 on a 2014 Prius hybrid. In addition, Toyota is offering rebates of up to $2,000 on the purchase a 2014 Prius and up to $1,500 on a 2014 Camry.

BMW is offering financing as low as 0.9 percent for up to 36 months and rebates as much as $1,500 on select models. In addition, buyers of new BMWs will enjoy four years of free maintenance on all models.

Volkswagen is currently running a Turbocharged Sales Event, in which buyers receive a $1,000 reward card with the purchase of a certain turbo-equipped 2014 Beetle, Jetta, Tiguan or Passat models. And VW is also featuring a variety of rebates on many of its vehicles.

As usual, manufacturers state that terms and conditions are subject to change, and amount of savings will depend on model, trim level, location and buyer qualification. But between manufacturer incentives and individual dealer Fourth of July sales, consumers are likely to find some bargains over the holiday weekend.

Edmunds says: These Fourth of July specials may be enough to tempt us away from the grill long enough to visit a local dealer.

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