Aimed at young, wealthy American women, the DB11 is described as the most important model in the British automaker's 103-year history.
The configurator puts a major emphasis on fashion, with a vibrant exterior color palette that includes Frosted Glass Blue, Ultramarine Black and Arden Green, a nod to Aston Martin's racing heritage.
Buyers can select a wide range of cabin treatments, including Dark Knight leather and Copper Tan & Bitter Chocolate leather.
Accessories include a four-piece luggage set that can be color-matched to the interior, along with valve caps with the Aston Martin logo, a custom car cover and a battery conditioner.
The configurator provides shoppers with the sound of the DB11's new 600-horsepower 5.2-liter twin-turbocharged V12 engine.
Aston Martin dealers are taking orders now for the DB11. Deliveries will begin in the fourth quarter of 2016.
Edmunds says: The configurator brings the Aston Martin DB11, which is poised to become a style leader in the luxury market, a step closer to your driveway.