TORRANCE, California — A new ad campaign for the 2016 Honda Civic Coupe aims to draw the attention of younger car buyers by showing how the car stands out in a ?square? world.
?This square world is completely disrupted when the all-new Civic Coupe arrives, flaunting a new sleek design and sporty curves,? said American Honda in a statement on Monday.
The ad's message is that the ?Civic Coupe is breaking the rules of conformity,? Honda said.
Honda also is making a big social-media push with the Civic. A crowdsourced racetrack designed to highlight the performance of the Civic Coupe is under construction at #CivicDreamTrack.
Users will determine the shape of the maze for the #CivicDreamTrack and the Civic Coupe will drive it.
A video of the #CivicDreamTrack will debut across Honda social channels in mid-June.
If a fan's suggestion gets used in the making of the track, that fan will get a special social media shout-out from Honda.
Edmunds says: Here's your chance to help build a real-life test for the new Civic coupe while bolstering your social media presence.