AUBURN HILLS, Michigan — Dodge announced on Monday that it will double production of the 2016 Dodge Challenger and Charger SRT Hellcat models, while cancelling unscheduled orders on 2015 Hellcats.
Dodge said orders for 2015 Hellcat models that have already been scheduled for production will be fulfilled after the vehicles are built at Chrysler's Brampton, Ontario, Assembly Plant.
A Dodge spokesperson told Edmunds that "we have not announced any details," including the amount of the discount and whether or not these customers will be placed ahead of new buyers for deliveries of 2016 models.
The reason for this unusual plan, the spokesperson said, is that "Dodge scheduled and built 100 percent of 2015 model-year orders received from dealers with proper Hellcat allocation. Many dealers accepted customer orders in numbers that exceeded their allocation of Hellcats (some far exceeded).
"We took extraordinary measures to increase capacity and schedule as many unallocated customer orders as possible in model-year 2015. The allocation and ordering process is modified for 2016 models so dealers will only be able to order their given allocation."
Orders for 2016 Hellcats will open in the second week of August, and there will be two allocations, one in August 2015 and one in February 2016.
The number of vehicles available to each dealer will be based on the dealerships' average historical "days on lot" performance of these models.
Both the Challenger and Charger SRT Hellcat are powered by a supercharged 6.2-liter Hemi V8 that puts out 707 horsepower and 650 pound-feet of torque.
New for both 2016 models are standard upgraded Laguna Leather interior appointments, and Chrysler's latest Uconnect system with navigation and HD radio.
"We could not have asked for a more enthusiastic response to the Charger and Challenger SRT Hellcats ? it was absolutely unprecedented, but then again, these 707-hp muscle cars are unprecedented," said Tim Kuniskis, president and CEO of Dodge and SRT brands, in a statement. "To meet this demand, we are more than doubling our SRT Hellcat production for 2016 and simplifying the process to make it easier for our enthusiasts to get their hands on the hottest muscle cars in history."
Edmunds says: Performance enthusiasts hoping to get their hands on a Hellcat should probably have their Dodge dealers on speed-dial.