New Honda Safety Campaign Warns About Texting While Driving | Edmunds

New Honda Safety Campaign Warns About Texting While Driving


Just the Facts:
  • A new Honda safety campaign warns young drivers about the dangers of texting while driving.
  • Instead of using people, the "Thumbs Up" campaign uses emoticons, including one that gets injured in a crash in a new YouTube video.
  • Honda said the emoticons are "essential to millennial texting," which is why they are a key part of the new safety effort.

TORRANCE, California A new Honda safety campaign warns young drivers about the dangers of texting while driving.

Instead of using people, the "Thumbs Up" campaign uses emoticons, including one that gets injured in a crash in a new YouTube video.

Honda said the emoticons are "essential to millennial texting," which is why they are a key part of the new safety effort.

"Honda's 'Thumbs Up' campaign is designed to resonate with a diverse group of younger drivers to raise awareness of the perils of texting while driving," said Jeff Conrad, Honda division senior vice president and general manager, in a statement on Tuesday. "Honda is deeply concerned about the safety of all of our customers and we remain committed to enhancing the safety for all of those on the road."

April is national Distracted Driving Awareness Month.

The National Highway Traffic Safety Administration estimates that 3,328 people were killed and an estimated 421,000 were injured in distraction-related crashes in 2012.

The new Honda video is in stark contrast to one recently posted by NHTSA that shows real people dying in a distracted-driving crash.

Edmunds says: The approaches of two videos are different, but the message is the same: Don't text while driving.

Leave a Comment
ADVERTISEMENT
ADVERTISEMENT