Cadillac Revs Up Product Blitz | Edmunds

Cadillac Revs Up Product Blitz


DETROIT Cadillac is planning a four-year, $12-billion product blitz that includes five additional models, redesigns and freshenings of current vehicles, along with new powertrains that include electrification.

Cadillac plans to add a small sedan positioned below the Cadillac ATS, a crossover that is smaller than the Cadillac SRX and a midsize crossover that is larger than the Cadillac SRX, GM officials told Edmunds.

In addition, a large sedan called the Cadillac CT6, will be positioned above the CTS and an even larger, unnamed sedan debuting in 2019 will be aimed at the BMW 7 Series and Mercedes-Benz S-Class. The CTS will be unveiled in early April at the 2015 New York Auto Show.

All models are rear-wheel drive.

The five vehicles that will be added to the Cadillac model line will compete "in segments in which we do not play today," Cadillac spokesman David Caldwell told Edmunds.

The CT6 will be the first of the new models to arrive at Cadillac dealerships. It goes on sale at the end of 2015.

Cadillac's next new model will be the redesigned 2016 Cadillac SRX, which goes on sale in the first half of 2016, Caldwell said.

The SRX competes with the Audi Q5, Lexus RX 350, Lincoln MKC and Volvo XC60.

That will be followed in 2017 or 2018 by the small sedan, small crossover and midsize crossover. The names of those vehicles have not been announced.

And, details on the other redesigns and freshenings that are planned during the next four years have not been announced.

Electrification may be part of the Cadillac CT6's future, according to Mark Reuss, GM executive vice president of global product development.

"You will see something here on the near horizon, a little bit bigger car than the CTS that will have some electrification in it," he told Edmunds in an interview at the 2015 Detroit Auto Show.

He added that Cadillac is a "big priority" for GM now.

One model missing from the future vehicle list is a production version of the Cadillac Elmiraj coupe concept. When asked about the concept, which was highly praised by the automotive press, Cadillac Global President Johan de Nysschen said, "There is no production version directly derived from the Elmiraj."

Edmunds says: The expanded model range should please luxury shoppers and make Cadillac more competitive with the German brands.

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