Edmunds and Carfax Partner To Help Dealers, Car Shoppers | Edmunds

Edmunds and Carfax Partner To Help Dealers, Car Shoppers


Just the Facts:
  • Edmunds and Carfax announced a new agreement that enables dealers and manufacturers to include Carfax vehicle history reports for used cars listed on Edmunds.
  • "Providing access to vehicle history reports generates trust between car shoppers and dealers," said Brian Terr, Edmunds vice president.
  • When dealers provide free Carfax reports, online shoppers are twice as likely to look at those cars and five times more likely to submit a lead, according to a new independent study.

SANTA MONICA, California Edmunds and Carfax announced a new agreement that enables dealers and manufacturers to include Carfax vehicle history reports for used cars listed on Edmunds.

Starting in early 2014, dealers who use Carfax can provide potential buyers with free access to Carfax Reports for their cars listed on Edmunds with just a single mouse click.
"Providing access to vehicle history reports generates trust between car shoppers and dealers," said Brian Terr, Edmunds vice president.

When dealers provide free Carfax reports, online shoppers are twice as likely to look at those cars and five times more likely to submit a lead, according to a new independent study.

Edmunds says: The renewed relationship between Edmunds and Carfax will make it easier for car shoppers to buy and for dealers to sell.

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