Digital Tools Help Audi Dealers With Launch of 2015 Audi A3 Sedan | Edmunds

Digital Tools Help Audi Dealers With Launch of 2015 Audi A3 Sedan


Just the Facts:
  • Audi's U.S. dealers will be using new digital tools to help with the launch of the 2015 Audi A3 sedan.
  • Sales personnel can send an A3 digital brochure to customers.
  • Later this year, Audi of America will offer negotiation and finance tools that will help dealership employees present vehicle price and payment options in what the automaker calls "a progressive, professional and collaborative way."

HERNDON, Virginia — Audi's U.S. dealers will be using new digital tools to help with the launch of the 2015 Audi A3 sedan.

Sales personnel can send an A3 digital brochure to customers.

Later this year, Audi of America will offer negotiation and finance tools that will help dealership employees present vehicle price and payment options in what the automaker calls "a progressive, professional and collaborative way." More details are expected later.

Audi says the rollout of the A3, which is set for a national launch on April 3, "promises to bring use of these powerful new digital tools to unprecedented levels."

A new Audi iPad app brings product and availability information to the sales floor. The company says sales specialists at about 95 percent of its 278 U.S. dealerships are already using the new digital tools. The goal is to "streamline" the showroom experience.

The Sales Assist App uses pictures, videos and animations on an iPad to help sales personnel highlight key features of the A3 and other vehicles. It also brings up information about competing models if a customer is cross-shopping brands.

For months ahead of the launch of the A3 sedan, sales personnel have been virtually "building and demonstrating" the car for customers in the showroom before actually delivering the first car, according to Mark Ramsey, general manager of digital retail operations for Audi of America.

Audi is also sprucing up showrooms in the U.S. to give them a "warmer" feel.

A new design "made our dealerships look modern and progressive — but a little cold," said Sam Roberts, manager of retail experience for Audi of America, in a statement. "It wasn't like being in your living room" but more like being in "a doctor's office."

For example, Audi Henderson in Henderson, Nevada is replacing the light-gray carpet tile in the showroom with a wood-look tile, along with upgrading the carpeting in managers' offices.

Audi dealerships can choose from a new line of sofas with high backs and sides that are designed to create a "room within a room." The company has also modified the seating area for sales personnel to create "a cubicle, without feeling like a cubicle."

Edmunds says: Audi dealers are blending high-tech and traditional for the launch of one of the company's most important cars ever.

Leave a Comment
ADVERTISEMENT
ADVERTISEMENT