SARASOTA, Florida — Car shoppers may wonder if they've mistakenly stepped inside the Big Top when they visit Sarasota Ford on December 6.
That day, the dealership will host a circus-themed grand reopening to celebrate a renovation costing more than $2 million.
Guests can check out the dealership's new 1,000-gallon fish tank, relaxation room with four massage chairs and water feature, movie theater and free warm cookies on the hour every hour.
Acrobat Nik Wallenda, who recently walked blindfolded between a pair of Chicago skyscrapers, along with members of the Circus Arts Conservatory, will entertain grand-opening guests.
Wallenda will take the dealership to new heights as he attempts a 200-yard tightrope walk 100 feet above the ground without nets.
"Sarasota's known for its circus arts, so I thought it would be good to have him and all kinds of circus acts perform here," Matt Buchanan, Sarasota Ford's operating partner, told Edmunds.
The event also will include a tribute to the Ford Mustang's 50th birthday, with cars from various eras including the 2015 Mustang.
Buchanan had envisioned the renovated dealership as a daily gathering spot for the community, so the building has Wi-Fi as well as free coffee and warm Otis Spunkmeyer cookies.
"The more traffic we generate into the dealership, the more we're going to sell, and the more customers are going to trust us to sell them goods and services," Buchanan said.
The renovation's amenities are a nod to today's sophisticated consumer, Buchanan explained.
"We were looking for that 'wow' factor to match our level of service, so we had to think out of the box," he said.
And the circus ring.
Edmunds says: Sarasota Ford isn't clowning around when it comes to the ultimate in customer service.