DEARBORN, Michigan — Three new commercials for the restyled 2017 Lincoln MKZ midsize luxury sedan are designed to give car shoppers a "visceral feeling of driving" with the help of actor Matthew McConaughey, Lincoln said this week.
Slipping behind the wheel of the MKZ, which is bound for Lincoln dealerships, is like a hot shave from a barber, jumping into a pool at midnight and listening to a jazz ensemble, according to the ad campaign.
Each situation reminds Lincoln rep McConaughey of driving the MKZ. Curiously, he never says a word in any of the new commercials. The campaign is dubbed "It's like that."
Lincoln said the ads are "filmed in a style and tone that conveys exhilaration."
Edmunds says: Of course, there's nothing like an actual test-drive of the Lincoln MKZ, something your Lincoln dealership would be happy to provide.