2017 Lincoln MKZ Commercials Give Viewers a Test-Drive Preview | Edmunds

2017 Lincoln MKZ Commercials Give Viewers a Test-Drive Preview


DEARBORN, Michigan — Three new commercials for the restyled 2017 Lincoln MKZ midsize luxury sedan are designed to give car shoppers a "visceral feeling of driving" with the help of actor Matthew McConaughey, Lincoln said this week.

Slipping behind the wheel of the MKZ, which is bound for Lincoln dealerships, is like a hot shave from a barber, jumping into a pool at midnight and listening to a jazz ensemble, according to the ad campaign.

Each situation reminds Lincoln rep McConaughey of driving the MKZ. Curiously, he never says a word in any of the new commercials. The campaign is dubbed "It's like that."

Lincoln said the ads are "filmed in a style and tone that conveys exhilaration."

The MKZ, which targets the Audi A4, Buick Regal, Infiniti Q50 and Lexus ES 350, is Lincoln's best-selling vehicle.

Edmunds says: Of course, there's nothing like an actual test-drive of the Lincoln MKZ, something your Lincoln dealership would be happy to provide.

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