Richfield Bloomington Honda Shows Off and Adds Space by Going Vertical | Edmunds

Richfield Bloomington Honda Shows Off and Adds Space by Going Vertical


RICHFIELD, Minnesota Richfield Bloomington Honda has literally taken the dealership experience to new heights.

It opened its new 165,000-square-foot facility in mid-September, using every inch of its 2-acre property, including the ramp-accessible roof where it parks nearly 150 cars.

The building spotlights another 10 models, including the 2016 Honda Pilot and HR-V, in a third-floor window display, which General Manager Tim Carter calls its "jewelry box" — an elevated glass window case.

"That side of the building is visible from the highway and the vehicles look like Matchbox cars and that draws a lot of attention," Carter told Edmunds.

On the opposite side, its showroom pushes out close to the sidewalk, allowing passers-by to window shop.

"It gives the building that small-town feel and often walkers will stop by to check out the lineup they see in the window," he said.

The entire second floor is a climate-controlled showroom for its pre-owned cars.

"I believe we'll be a tourist attraction, with people coming in just to check out this unique building," Carter said.

Edmunds says: This dealership has discovered that a clever use of space is a great way to grab the attention of car shoppers.

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