Larry H. Miller Subaru Personalizes Social-Media Presence To Help Customers Feel Connected | Edmunds

Larry H. Miller Subaru Personalizes Social-Media Presence To Help Customers Feel Connected


BOISE, Idaho Larry H. Miller Subaru believes in providing a personal touch right down to its Facebook feed.

The dealership regularly posts get-to-know-you snapshots of its employees to help customers feel comfortable with its workforce.

"We are normal people and it's my intent to personalize our staff because there is more to us than just being Subaru employees," Eric Smith, Internet sales manager, told Edmunds.

Recently Smith posted a biography of Cody Scott, a manager who trains product specialists.

Smith writes: "When he is not at the store, he enjoys taking his friends on guided raft trips through Idaho's backcountry white water. He is also a bit of a foodie, and enjoys making his own delicious meals or visiting his favorite restaurants around town."

The bio generates comments and engagement by other customers who have worked with Scott or want to work with him, Smith said.

"We have 3,800 fans and we love to hear from them or when they share it on their page," Smith said.

The power of social media is strong enough that when the dealership is approached by a charity or cause, Smith studies their social-media presence before giving a green light for the dealership's involvement.

"If they have 50,000 followers, it's someone our dealership would probably want to know and our bios help them get to know us," he said.

Edmunds says: This dealership adds a human touch to the car shopping experience.

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