Briggs Nissan and Briggs Buick GMC Play Cupid on Valentine's Day | Edmunds

Briggs Nissan and Briggs Buick GMC Play Cupid on Valentine's Day


MANHATTAN, Kansas Briggs Nissan Manhattan and Briggs Buick GMC are hosting a Valentine's Day promotion that offers a $100 gift card to Olive Garden with the purchase of a new or pre-owned car by February 15.

"I call it the 'Take Your Sweetheart to Dinner' promotion," Marketing Director Shaylee Clarkson told Edmunds.

The free meal is motivating car shoppers to visit.

Within a day of the dealership revealing the promotion through Facebook and its website, two customers bought cars and mentioned the gift card, Clarkson said.

"The idea behind the giveaway is to give us more exposure in the community," she said.

Furthermore, the dealership wanted to build on the success of an early February contest that gave away two $50 Olive Garden gift cards to two random Facebook users who tagged their sweeties in the comments section. The post drew nearly 300 comments.

"It's a fun way to get our name out there," Clarkson said.

Edmunds says: Cupid's arrow strikes a car sale.

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